6,460 Shopify Stores Using OPTIS Product Options, Variant: Usage Stats & Trends (2026)
6,460 Shopify stores currently use OPTIS Product Options, Variant, with 1,156 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 74% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,156 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 598 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $244 because some stores price much higher, pulling it up. That's above the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (44%), Google Tag Manager (11%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
CartBot: Gift with purchase
Shopify Inbox
OPTIS Product Options, Variant
Zepto Product Personalizer
Klaviyo: Email Marketing & SMS
Microsoft Clarity: AI Insights
UpPromote Affiliate Marketing
CartBot: Gift with purchase
GSC Countdown Timer Bar
Kiwi Size Chart & Recommender
Judge.me Product Reviews App
OPTIS Product Options, Variant
Avada AI SEO Suite Optimizer
Google & YouTube
Image Variant Automator
Judge.me Product Reviews App
XCloud Search & Product Filter
Essential Announcement Bar
Shopify Inbox
Judge.me Product Reviews App
Judge.me Product Reviews App
OPTIS Product Options, Variant
GLC Geolocation & GEO Currency
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify stores currently use OPTIS Product Options, Variant?
Our database tracks 6,460 active Shopify stores using OPTIS Product Options, Variant.
How fast is OPTIS Product Options, Variant adoption growing?
In the last 30 days, 1,156 new stores were found using OPTIS Product Options, Variant, showing a 18% monthly growth in adoption.
What is the average catalog size for stores using OPTIS Product Options, Variant?
Among Shopify stores using OPTIS Product Options, Variant with catalog data, the average is around 598 products, with most falling in the 50-199 range.
What other apps do OPTIS Product Options, Variant users typically install?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (70%), Facebook (50%), TikTok (28%).
Social media engagement is exceptionally high: 74% of stores maintain social profiles and 8% run Meta ads. That's 15 percentage points above the Shopify average of 59%.