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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

11.0K Shopify Baby Gear & Strollers Stores: Stats & Market Data (2026)

11,034 active Shopify stores fall into the Baby Gear & Strollers segment, with 737 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

69%
Social media
12%
Meta ads
63%
Contact info
Total Stores
11,034
Active Shopify stores
New (30d)
737
Newly added in the last 30 days
Avg. Products
399
Among 10,826 stores with catalog data
Avg. Price
$67
Among 10,725 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

713 356 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

737 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,140 · 20%
10-49 3,223 · 30%
50-199 2,732 · 25%
200-999 1,857 · 17%
1k-4.9k 726 · 7%
5k+ 148 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
6% coverage
Apparel & Accessories
4% coverage
Toys & Games
4% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Electronics
1% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Books & Literature 43

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 399 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,828 · 36%
$25-$49 3,811 · 36%
$50-$99 1,685 · 16%
$100-$199 788 · 7%
$200-$499 453 · 4%
$500+ 160 · 1%
Store currencies
USD 3,273 EUR 2,217 AUD 973 GBP 762 INR 503 CAD 443 PKR 252 NZD 167

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (64%), Facebook (55%), TikTok (20%).

Instagram
64%
Facebook
55%
TikTok
20%
YouTube
17%
Pinterest
9%
Twitter / X
6%
LinkedIn
3%

Social media adoption is strong at 69%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
43%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 21% Debut 5% Horizon 5% Sense 4% Impulse 3% Prestige 2% Craft 2% Shrine Pro 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

47 products $36 avg 2 ads
Baby & Kids Celebrations & Gifts baby products gift sets Bundler ‑ Product Bundles App
17 products $11 avg 6 ads
Baby & Kids Food & Beverages organic baby cereals sprouted baby flour
27 products $66 avg 2 ads
Baby & Kids reusable toilet training products baby training pants
38 products $172 avg 2 ads
Baby & Kids travel crib stroller accessories Seers Ai GDPR Cookie Banner
24 products $81 avg 3 ads
Baby & Kids nappy bags baby gear
233 products $23 avg 1 ads
Baby & Kids Toys & Games Apparel & Accessories children toys baby clothing
98 products $32 avg 1 ads
Baby & Kids baby products newborn essentials Omnisend Email Marketing & SMS
2,511 products $4 avg 3 ads
Baby & Kids baby clothing baby accessories Bundler ‑ Product Bundles App
779 products $10 avg 33 ads
Baby & Kids baby clothes baby gear
148 products $25 avg 1 ads
Baby & Kids baby stroller organizer baby toys
43 products $33 avg 23 ads
Baby & Kids baby essentials newborn baby gear
13 products $55 avg 5 ads
Baby & Kids sustainable diapers baby wipes Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Baby Gear & Strollers stores are there?

We currently track 11,034 active Shopify stores in the Baby Gear & Strollers segment.

Are Shopify Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 737 new stores were indexed in the Baby Gear & Strollers segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

What apps are most popular for Shopify Baby Gear & Strollers stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.