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Shopify subcategory analytics
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Updated Apr 6, 2026
Shopify

2,307 Shopify Fitness Nutrition Stores: Stats & Market Data (2026)

2,307 active Shopify stores fall into the Fitness Nutrition segment, with 227 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 59% maintain social media profiles — Instagram leads — and 26% run Meta ad campaigns.

59%
Social media
26%
Meta ads
52%
Contact info
Total Stores
2,307
Active Shopify stores
New (30d)
227
Newly added in the last 30 days
Avg. Products
97
Among 2,201 stores with catalog data
Avg. Price
$154
Among 2,149 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

262 131 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

227 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 778 · 35%
10-49 840 · 38%
50-199 393 · 18%
200-999 161 · 7%
1k-4.9k 26 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
15% coverage
Food & Beverages
10% coverage
Apparel & Accessories
8% coverage
Beauty & Cosmetics
5% coverage
Education & Courses
4% coverage
Home & Garden
3% coverage
Electronics
3% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Jewelry & Watches 7 Arts & Entertainment 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 97 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 587 · 27%
$25-$49 884 · 41%
$50-$99 408 · 19%
$100-$199 145 · 7%
$200-$499 67 · 3%
$500+ 58 · 3%
Store currencies
USD 973 EUR 283 INR 203 GBP 171 AUD 130 CAD 89 COP 64 MXN 38

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $154 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (54%), Facebook (44%), YouTube (21%).

Instagram
54%
Facebook
44%
YouTube
21%
TikTok
20%
Twitter / X
10%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 59%, and 26% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (13%), Facebook Pixel (6%).

Google Analytics
35%
Google Tag Manager
13%
Facebook Pixel
6%
Google Ads
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 23% Horizon 7% Refresh 4% Debut 4% Shrine Pro 4% Impact 2% Sense 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

13 products $53 avg 29 ads
Apparel & Accessories Health compression leggings anti cellulite shorts Loox: Product Reviews App & AI
27 products $28 avg 2 ads
Health Food & Beverages organic supplements fitness nutrition AWIO Improved Contact Form Hextom: Quick Announcement Bar
5 products $24 avg 2 ads
Health gummy vitamins creatine gummies
16 products $99 avg 4 ads
Health children's vitamins vegan protein powder Recharge Subscriptions App
41 products $56 avg 1 ads
Health pre-workout protein powder
83 products $49 avg 2 ads
Health protein powder amino acids
42 products $96 avg 19 ads
Health health supplements online collagen peptides Recharge Subscriptions App
6 products $32 avg 3 ads
Health health wellness
8 products $94 avg 18 ads
Health weight loss supplements glp-1 supplements Recharge Subscriptions App
116 products $85 avg 25 ads
Health grip strength fitness equipment Upsell.com ‑ ReConvert Upsell Seers Ai GDPR Cookie Banner
33 products $3079 avg 4 ads
Health pilates reformer fitness equipment
14 products $22 avg 15 ads
Health meal replacement shakes fitness nutrition

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FAQ

How many Shopify Fitness Nutrition stores are there?

We currently track 2,307 active Shopify stores in the Fitness Nutrition segment.

Are Shopify Fitness Nutrition stores growing?

Yes. In the last 30 days, 227 new stores were indexed in the Fitness Nutrition segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $154, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness Nutrition stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.