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Topic
Updated Apr 6, 2026
Shopify

92 Shopify Baby gift Stores: Stats & Market Data (2026)

92 active Shopify stores fall into the Baby gift segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Celebrations & Gifts, Home & Garden. 82% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

82%
Social media
5%
Meta ads
55%
Contact info
Total Stores
92
Active Shopify stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
133
Among 90 stores with catalog data
Avg. Price
$53
Among 90 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 21%
10-49 32 · 36%
50-199 21 · 23%
200-999 17 · 19%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
53% coverage
Celebrations & Gifts
33% coverage
Home & Garden
11% coverage
Apparel & Accessories
7% coverage
Toys & Games
3% coverage
Arts & Entertainment
2% coverage
Jewelry & Watches
2% coverage
Food & Beverages
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 133 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, Australia, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 27%
$25-$49 41 · 46%
$50-$99 20 · 22%
$100-$199 3 · 3%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 35 EUR 22 AUD 9 CAD 6 GBP 6 JPY 3 NZD 3 SGD 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Infinite Product Options.

Social media platforms

Instagram (79%), Facebook (62%), TikTok (15%).

Instagram
79%
Facebook
62%
TikTok
15%
Pinterest
11%
YouTube
9%
Twitter / X
7%
LinkedIn
3%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 5% run Meta ads. That's 16 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (40%), Google Ads (5%), Google Tag Manager (5%).

Google Analytics
40%
Google Ads
5%
Google Tag Manager
5%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Brooklyn.

Dawn 27% Debut 7% Brooklyn 4% Prestige 4% Boost 3% Craft 3% Minimal 3% Broadcast 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

knotbaby United States
96 products $25 avg 1 ads
Celebrations & Gifts gift card baby gift Loox: Product Reviews App & AI
Bebe Bear United States
336 products $22 avg
Baby & Kids dolls baby doll
21 products $24 avg
Baby & Kids baby gift kids accessories Smile: Loyalty Program Rewards
499 products $35 avg
Celebrations & Gifts baby gift home gift
293 products $21 avg
Home & Garden wall art nursery decor
129 products $40 avg
Baby & Kids baby products teething necklaces Smile: Loyalty Program Rewards
240 products $74 avg 1 ads
Baby & Kids Arts & Entertainment baby music decor musical cushions Loox: Product Reviews App & AI
41 products $9 avg
Food & Beverages tea shop baby gift
22 products $163 avg
Baby & Kids Home & Garden personalised height chart Lucky Orange Heatmaps & Replay
34 products $35 avg
Celebrations & Gifts baby gift baby shower
627 products $31 avg
Baby & Kids nursing covers baby gift
65 products $111 avg
Baby & Kids baby gift baby gift box

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FAQ

How many Shopify Baby gift stores are there?

We currently track 92 active Shopify stores in the Baby gift segment.

Are Shopify Baby gift stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Baby gift segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Baby gift stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby gift stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.