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Topic
Updated Apr 27, 2026
Shopify

74 Shopify Birthday gift Stores: Stats & Market Data (2026)

74 active Shopify stores fall into the Birthday gift segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Jewelry & Watches, Books & Literature. 57% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

57%
Social media
9%
Meta ads
50%
Contact info
Total Stores
74
Active Shopify stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
113
Among 74 stores with catalog data
Avg. Price
$50
Among 72 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

9 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 17 · 23%
10-49 26 · 35%
50-199 20 · 27%
200-999 10 · 14%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
82% coverage
Jewelry & Watches
7% coverage
Books & Literature
4% coverage
Food & Beverages
3% coverage
Home & Garden
3% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Electronics
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 113 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 35%
$25-$49 23 · 32%
$50-$99 18 · 25%
$100-$199 3 · 4%
$200-$499 3 · 4%
Store currencies
USD 33 EUR 12 GBP 10 INR 5 CAD 3 JPY 3 AUD 2 CLP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Printful: Print on Demand, Ryviu: Reviews & Loyalty App.

Social media platforms

Instagram (53%), Facebook (39%), TikTok (20%).

Instagram
53%
Facebook
39%
TikTok
20%
Twitter / X
9%
Pinterest
8%
YouTube
7%

Social media adoption is strong at 57%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (5%), Facebook Pixel (4%).

Google Analytics
28%
Google Tag Manager
5%
Facebook Pixel
4%
Google Ads
1%

Popular themes

The most used are Dawn, Refresh, Debut.

Dawn 26% Refresh 7% Debut 5% Horizon 5% Brooklyn 4% Craft 4% Sense 4% Dwell 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

96 products $85 avg
Celebrations & Gifts gift delivery easter gifts Pop Convert ‑ Pop Ups, Banners Upsell & Cross Sell — Selleasy
98 products $50 avg
Celebrations & Gifts flower delivery birthday gift
The Papered Parlor United States
521 products $7 avg
Celebrations & Gifts gift card holder birthday gift
97 products $59 avg 6 ads
Celebrations & Gifts custom poster personalized gift
7 products $88 avg
Celebrations & Gifts custom order birthday gift Covet Instagram Feed & Reviews
Poshieca United States
19 products $26 avg
Celebrations & Gifts anniversary gift appreciation gift
25 products $61 avg
Celebrations & Gifts custom song personalized gift Ryviu: Reviews & Loyalty App
195 products $61 avg
Celebrations & Gifts baby gifts diaper cake
17 products $416 avg
Celebrations & Gifts birthday gift girly box Smile: Loyalty Program Rewards
42 products $13 avg 2 ads
Celebrations & Gifts personalized gifts custom gifts
65 products $26 avg
Celebrations & Gifts birthday gift gift boxes

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FAQ

How many Shopify Birthday gift stores are there?

We currently track 74 active Shopify stores in the Birthday gift segment.

Are Shopify Birthday gift stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Birthday gift segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Birthday gift stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

What apps are most popular for Shopify Birthday gift stores?

The top apps are Loox ‑ Product Reviews App, Printful: Print on Demand, Ryviu: Reviews & Loyalty App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.