3,617 Shopify Custom gifts Stores: Stats & Market Data (2026)
3,617 active Shopify stores fall into the Custom gifts segment, with 420 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Arts & Entertainment. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
420 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 535 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (8%), Google Ads (4%).
Popular themes
The most used are Dawn, Craft, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
BUCKS Currency Converter PRO++
Judge.me Product Reviews App
BM: Country blocker IP blocker
EComposer Landing Page Builder
Google & YouTube
Chatway Live Chat & AI Chatbot
Gelato: Print on Demand
Honeycomb Upsell & Cross Sell
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
SEOWILL ‑ 404 Link Redirect
B: WhatsApp Chat, Abandon Cart
Judge.me Product Reviews App
Gelato: Print on Demand
Judge.me Product Reviews App
File Upload & Image ‑ Uploadly
Judge.me Product Reviews App
Awin ‑ Affiliate Marketing
Bundler ‑ Product Bundles App
BEAST Currency Converter
Hextom: Countdown Timer Bar
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Start Free TrialFAQ
How many Shopify Custom gifts stores are there?
We currently track 3,617 active Shopify stores in the Custom gifts segment.
Are Shopify Custom gifts stores growing?
Yes. In the last 30 days, 420 new stores were indexed in the Custom gifts segment, showing a 12% monthly growth rate.
What is the average product price in Shopify Custom gifts stores?
Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.
What apps are most popular for Shopify Custom gifts stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (61%), Facebook (52%), TikTok (24%).
Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.