425 Shopify Branded merchandise Stores: Stats & Market Data (2026)
425 active Shopify stores fall into the Branded merchandise segment, with 129 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Food & Beverages. 53% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
129 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 703 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Printful: Print on Demand, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (27%), Google Tag Manager (11%), Google Ads (2%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Helium Customer Fields
Hulk Contact Form Builder
BUCKS Currency Converter PRO++
EComposer Landing Page Builder
Attentive: AI‑led Email &SMS
Klaviyo: Email Marketing & SMS
Avada AI SEO Suite Optimizer
Recharge Subscriptions App
Gelato: Print on Demand
Bundler ‑ Product Bundles App
404/301 SC Easy URL Redirects
GemPages Landing Page Builder
RT: Disable Right Click
Geolocation Redirects Geo:Pro
Pop Convert ‑ Pop Ups, Banners
Hextom: Quick Announcement Bar
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Start Free TrialFAQ
How many Shopify Branded merchandise stores are there?
We currently track 425 active Shopify stores in the Branded merchandise segment.
Are Shopify Branded merchandise stores growing?
Yes. In the last 30 days, 129 new stores were indexed in the Branded merchandise segment, showing a 30% monthly growth rate.
What is the average product price in Shopify Branded merchandise stores?
Among stores with pricing data, the average listed price is about $62, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Branded merchandise stores?
The top apps are Printful: Print on Demand, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (47%), Facebook (41%), Twitter / X (19%).
Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 59%.