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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

341 Shopify Cupcakes Stores: Stats & Market Data (2026)

341 active Shopify stores fall into the Cupcakes segment, with 49 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

79%
Social media
3%
Meta ads
61%
Contact info
Total Stores
341
Active Shopify stores
New (30d)
49
Newly added in the last 30 days
Avg. Products
188
Among 331 stores with catalog data
Avg. Price
$65
Among 327 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

49 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 10%
10-49 115 · 35%
50-199 124 · 37%
200-999 50 · 15%
1k-4.9k 7 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
79% coverage
Celebrations & Gifts
21% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Books & Literature 1 Home & Garden 1

Among stores with catalog data, the 50-199 product range is most common. The average is 188 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 55 · 17%
$25-$49 110 · 34%
$50-$99 103 · 31%
$100-$199 56 · 17%
$200-$499 3 · 1%
Store currencies
USD 152 AUD 39 GBP 36 EUR 32 CAD 31 NZD 18 SGD 6 INR 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $65 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Infinite Product Options, Zapiet ‑ Pickup + Delivery, Shopify Inbox.

Social media platforms

Instagram (77%), Facebook (68%), TikTok (22%).

Instagram
77%
Facebook
68%
TikTok
22%
Twitter / X
11%
YouTube
10%
Pinterest
9%
LinkedIn
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 3% run Meta ads. That's 20 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (12%), Google Ads (6%).

Google Analytics
33%
Google Tag Manager
12%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Taste.

Dawn 22% Debut 10% Taste 4% Horizon 4% Brooklyn 3% Craft 3% Impulse 3% Crave 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

245 products $62 avg 15 ads
Food & Beverages cupcakes birthday cupcakes AdRoll Marketing & Advertising Avada AI SEO Suite Optimizer
569 products $43 avg 48 ads
Food & Beverages cupcakes desserts Attentive: AI‑led Email &SMS BM: Country blocker IP blocker
38 products $33 avg
Food & Beverages bakery cakes Shopify Inbox Ymq Product Options, Variants
408 products $103 avg
Food & Beverages cakes cupcakes Zapiet ‑ Pickup + Delivery Infinite Product Options
109 products $28 avg
Celebrations & Gifts cake shop bakery Zapiet ‑ Pickup + Delivery
62 products $59 avg
Food & Beverages cakes brownies
620 products $89 avg
Celebrations & Gifts cakes cupcakes Simprosys Google Shopping Feed Gorgias: AI, Helpdesk & Chat
27 products $75 avg
Food & Beverages bakery cakes Pop Convert ‑ Pop Ups, Banners
772 products $127 avg
Food & Beverages cakes cupcakes Afterpay On‑Site Messaging Zapiet ‑ Pickup + Delivery
83 products $40 avg
Food & Beverages cake shop baked goods Afterpay On‑Site Messaging Zapiet ‑ Pickup + Delivery
32 products $105 avg
Food & Beverages gluten-free cakes celebration cakes

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FAQ

How many Shopify Cupcakes stores are there?

We currently track 341 active Shopify stores in the Cupcakes segment.

Are Shopify Cupcakes stores growing?

Yes. In the last 30 days, 49 new stores were indexed in the Cupcakes segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Cupcakes stores?

Among stores with pricing data, the average listed price is about $65, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Cupcakes stores?

The top apps are Infinite Product Options, Zapiet ‑ Pickup + Delivery, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.