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Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

347 Shopify Cupcakes Stores: Stats & Market Data (2026)

347 active Shopify stores fall into the Cupcakes segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

79%
Social media
3%
Meta ads
61%
Contact info
Total Stores
347
Active Shopify stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
189
Among 337 stores with catalog data
Avg. Price
$65
Among 333 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

22 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 35 · 10%
10-49 114 · 34%
50-199 130 · 39%
200-999 50 · 15%
1k-4.9k 7 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
77% coverage
Celebrations & Gifts
23% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Books & Literature 1 Home & Garden 1

Among stores with catalog data, the 50-199 product range is most common. The average is 189 products per store. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 56 · 17%
$25-$49 109 · 33%
$50-$99 108 · 32%
$100-$199 56 · 17%
$200-$499 4 · 1%
Store currencies
USD 153 AUD 40 GBP 38 EUR 33 CAD 31 NZD 19 SGD 6 INR 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $65 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Shopify Inbox, Zapiet ‑ Pickup + Delivery, Infinite Product Options.

Social media platforms

Instagram (77%), Facebook (69%), TikTok (22%).

Instagram
77%
Facebook
69%
TikTok
22%
Twitter / X
11%
YouTube
10%
Pinterest
10%
LinkedIn
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 3% run Meta ads. That's 20 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Taste.

Dawn 22% Debut 10% Taste 4% Horizon 4% Brooklyn 3% Craft 3% Impulse 3% Crave 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Sweet Treats SJ United States
46 products $134 avg 2 ads
Food & Beverages cakes cupcakes Powerful Contact Form Builder OPTIS Product Options, Variant
235 products $125 avg 3 ads
Food & Beverages custom cakes cupcakes AdRoll Marketing & Advertising Powerful Contact Form Builder
62 products $36 avg
Food & Beverages gluten-free bakery vegan cookies
835 products $465 avg
Food & Beverages bakery cakes Infinite Product Options Hulk Contact Form Builder
130 products $172 avg
Food & Beverages cakes cookies Instafeed ‑ Instagram Feed Loox ‑ Product Reviews App
Sell Bakes United States
5 products $123 avg
Food & Beverages baked-goods cakes Hulk Contact Form Builder
8 products $49 avg
Food & Beverages gluten free baked goods O: Chat buttons & Contact Form Loox ‑ Product Reviews App
115 products $180 avg
Food & Beverages cakes cupcakes AfterShip Email Marketing,SMS Infinite Product Options
39 products $15 avg
Food & Beverages Celebrations & Gifts cupcakes cookies Klaviyo: Email Marketing & SMS Warnify Pro Warnings
171 products $99 avg
Food & Beverages Celebrations & Gifts mini dessert catering wedding dessert catering Zapiet ‑ Pickup + Delivery Shopify Inbox
52 products $95 avg
Food & Beverages cupcakes cookies Judge.me Product Reviews App
48 products $18 avg
cupcakes cakes Adoric Popup & Email Popups Privy ‑ Email, SMS & Pop Ups

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FAQ

How many Shopify Cupcakes stores are there?

We currently track 347 active Shopify stores in the Cupcakes segment.

Are Shopify Cupcakes stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Cupcakes segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Cupcakes stores?

Among stores with pricing data, the average listed price is about $65, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Cupcakes stores?

The top apps are Shopify Inbox, Zapiet ‑ Pickup + Delivery, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.