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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

124 Shopify Digital gift card Stores: Stats & Market Data (2026)

124 active Shopify stores fall into the Digital gift card segment, with 21 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Apparel & Accessories. 76% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

76%
Social media
8%
Meta ads
47%
Contact info
Total Stores
124
Active Shopify stores
New (30d)
21
Newly added in the last 30 days
Avg. Products
96
Among 124 stores with catalog data
Avg. Price
$86
Among 124 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

21 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 38%
10-49 50 · 40%
50-199 18 · 15%
200-999 5 · 4%
1k-4.9k 4 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
63% coverage
Arts & Entertainment
10% coverage
Apparel & Accessories
7% coverage
Food & Beverages
4% coverage
Beauty & Cosmetics
3% coverage
Electronics
3% coverage
Health
2% coverage
Software
2% coverage
Adult
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 96 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 22%
$25-$49 48 · 39%
$50-$99 24 · 19%
$100-$199 13 · 10%
$200-$499 9 · 7%
$500+ 3 · 2%
Store currencies
USD 67 EUR 16 AUD 13 GBP 10 CAD 9 NZD 3 INR 2 BHD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $86 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (71%), Facebook (53%), TikTok (29%).

Instagram
71%
Facebook
53%
TikTok
29%
YouTube
16%
Twitter / X
10%
LinkedIn
7%
Pinterest
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 8% run Meta ads. That's 17 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (15%), Google Ads (4%).

Google Analytics
30%
Google Tag Manager
15%
Google Ads
4%
Facebook Pixel
1%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 27% Debut 6% Craft 3% Prestige 3% Studio 3% Impulse 2% Refresh 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Truth and Light United States
14 products $17 avg 8 ads
Education & Courses religious education kids Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
Wild Sun Canada
25 products $28 avg
Celebrations & Gifts gift card store digital gift card UpPromote Affiliate Marketing
WearMatter United Kingdom
26 products $21 avg
Celebrations & Gifts digital gift card gift card shopping Instafeed ‑ Instagram Feed
Salty Rig Australia
81 products $35 avg 1 ads
Celebrations & Gifts digital gift card vinyl stickers Bundler ‑ Product Bundles App Hextom: Free Shipping Bar
6 products $297 avg
Beauty & Cosmetics led therapy mask digital gift card Avada AI SEO Suite Optimizer Pandectes GDPR Compliance
8 products $153 avg
Beauty & Cosmetics digital gift card skincare store Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
www.cupsociety.co United States
7 products $19 avg
Celebrations & Gifts gift cards digital gift card Afterpay On‑Site Messaging Shopify Inbox
349 products $25 avg
Celebrations & Gifts gift card gift voucher Judge.me Product Reviews App TrackingMore Order Tracking
15 products $22 avg
Celebrations & Gifts digital gift card event gifts Adoric Popup & Email Popups Zapiet ‑ Pickup + Delivery
155 products $12 avg
Celebrations & Gifts digital gift card celebration card Shopify Inbox RS: AI Search Bar & Filter
Moc An Knits United States
42 products $5 avg
Arts & Entertainment digital gift card knitting
43 products $67 avg
Arts & Entertainment poster fine art print FBP: Fast Bundle & Upsell Consentmo GDPR Compliance

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FAQ

How many Shopify Digital gift card stores are there?

We currently track 124 active Shopify stores in the Digital gift card segment.

Are Shopify Digital gift card stores growing?

Yes. In the last 30 days, 21 new stores were indexed in the Digital gift card segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Digital gift card stores?

Among stores with pricing data, the average listed price is about $86, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Digital gift card stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.