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Shopify topic analytics
Topic
Updated June 1, 2026
Shopify

268 Shopify Eyeliner Stores: Stats & Market Data (2026)

268 active Shopify stores fall into the Eyeliner segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Baby & Kids. 62% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

62%
Social media
13%
Meta ads
53%
Contact info
Total Stores
268
Active Shopify stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
91
Among 264 stores with catalog data
Avg. Price
$39
Among 267 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

19 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 72 · 27%
10-49 101 · 38%
50-199 65 · 25%
200-999 22 · 8%
1k-4.9k 4 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
2% coverage
Baby & Kids 1 Education & Courses 1 Health 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 91 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 158 · 59%
$25-$49 78 · 29%
$50-$99 21 · 8%
$100-$199 4 · 1%
$200-$499 3 · 1%
$500+ 3 · 1%
Store currencies
USD 115 EUR 42 GBP 19 INR 15 AUD 14 PKR 6 CAD 5 CHF 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (60%), Facebook (45%), TikTok (27%).

Instagram
60%
Facebook
45%
TikTok
27%
YouTube
21%
Twitter / X
9%
Pinterest
9%
LinkedIn
3%

Social media adoption is strong at 62%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (13%), Google Ads (3%).

Google Analytics
37%
Google Tag Manager
13%
Google Ads
3%
TikTok Pixel
3%
Facebook Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 6% Horizon 5% Sense 4% Shrine Pro 4% Be Yours 3% Impulse 3% Ella 3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Facelove Cosmetics United States
43 products $25 avg 159 ads
Beauty & Cosmetics eyeliner gift box UpPromote Affiliate Marketing Kaching Bundles App & Upsells
35 products $53 avg 2 ads
Beauty & Cosmetics eyeliner mascara Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
658 products $67 avg 14 ads
Beauty & Cosmetics nars cosmetics lip balm Bundler ‑ Product Bundles App
My Store Morocco
6 products $26 avg 5 ads
Beauty & Cosmetics eyeliner stickers Releasit COD Form & Upsells
Heart Percent United Kingdom
38 products $16 avg
Beauty & Cosmetics lipstick lip gloss
17 products $41 avg
Beauty & Cosmetics eyelashes eyeliner Hextom: Free Shipping Bar AWIO Improved Contact Form
68 products $37 avg
Beauty & Cosmetics eye makeup eyeshadow Bundler ‑ Product Bundles App Poptin Exit Popup Email Pop Up
204 products $18 avg
Beauty & Cosmetics semi-permanent makeup microblading supplies O: Chat buttons & Contact Form Smile: Loyalty Program Rewards
1,483 products $61 avg
Beauty & Cosmetics perfume eyeliner RT: Terms and Conditions Box
7 products $22 avg
Beauty & Cosmetics eyeliner beauty
Slay Me Beautiful United States
72 products $6 avg
Beauty & Cosmetics lip gloss lip balm
794 products $20 avg
Beauty & Cosmetics cosmetics parfums Pandectes GDPR Compliance Geolocation & Markets—Selecty

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FAQ

How many Shopify Eyeliner stores are there?

We currently track 268 active Shopify stores in the Eyeliner segment.

Are Shopify Eyeliner stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the Eyeliner segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Eyeliner stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at Under $25.

What apps are most popular for Shopify Eyeliner stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.