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Shopify topic analytics
Topic
Updated May 4, 2026
Shopify

264 Shopify Eyeliner Stores: Stats & Market Data (2026)

264 active Shopify stores fall into the Eyeliner segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 59% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

59%
Social media
16%
Meta ads
53%
Contact info
Total Stores
264
Active Shopify stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
94
Among 261 stores with catalog data
Avg. Price
$38
Among 263 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21 10 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

20 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 75 · 29%
10-49 102 · 39%
50-199 56 · 21%
200-999 23 · 9%
1k-4.9k 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Baby & Kids 1 Education & Courses 1 Electronics 1 Health 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 94 because some stores carry much larger inventories. That's smaller than the Shopify average of 437. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 160 · 61%
$25-$49 73 · 28%
$50-$99 20 · 8%
$100-$199 4 · 2%
$200-$499 4 · 2%
$500+ 2 · 1%
Store currencies
USD 108 EUR 44 GBP 16 AUD 15 INR 15 PKR 8 CAD 5 CHF 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $38 because some stores price much higher, pulling it up. That's below the Shopify average of $215.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (56%), Facebook (42%), TikTok (25%).

Instagram
56%
Facebook
42%
TikTok
25%
YouTube
21%
Pinterest
9%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 59%, and 16% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (12%), Google Ads (4%).

Google Analytics
34%
Google Tag Manager
12%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Debut, Shrine Pro.

Dawn 24% Debut 6% Shrine Pro 5% Horizon 5% Sense 4% Be Yours 3% Prestige 3% Ella 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

63 products $50 avg 1 ads
Beauty & Cosmetics eyeliner mascara
15 products $53 avg 8 ads
Beauty & Cosmetics eyeliner lipstick
99 products $9 avg 15 ads
Beauty & Cosmetics cosmetics store makeup products Hextom: Free Shipping Bar Honeycomb Upsell & Cross Sell
28 products $6 avg 15 ads
Beauty & Cosmetics long-lasting lipstick eyeliner
11 products $39 avg 5 ads
Beauty & Cosmetics beauty makeup Klaviyo: Email Marketing & SMS Smile: Loyalty Program Rewards
41 products $19 avg 4 ads
Beauty & Cosmetics eyeshadow makeup Privy ‑ Email, SMS & Pop Ups Snapchat Ads
412 products $10 avg 42 ads
Beauty & Cosmetics lipstick eyeliner Fera Product Reviews App Wishlist Hero
My Store Morocco
6 products $24 avg 36 ads
Beauty & Cosmetics eyeliner stickers
Aisor Bulgaria
41 products $85 avg 1 ads
Beauty & Cosmetics eyeliner makeup
105 products $30 avg 1 ads
Beauty & Cosmetics lipstick eyeliner
732 products $8 avg 48 ads
Beauty & Cosmetics eyelash growth oil eyeshadow
14 products $25 avg
Beauty & Cosmetics magnetic eyelashes eyeliner Klaviyo: Email Marketing & SMS Smile: Loyalty Program Rewards

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FAQ

How many Shopify Eyeliner stores are there?

We currently track 264 active Shopify stores in the Eyeliner segment.

Are Shopify Eyeliner stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Eyeliner segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Eyeliner stores?

Among stores with pricing data, the average listed price is about $38, with the most common pricing band at Under $25.

What apps are most popular for Shopify Eyeliner stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.