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Updated June 22, 2026
Shopify

8,772 Shopify Stores in Romania: Stats & Trends (2026)

We track 8,772 active Shopify stores in Romania, with 1,871 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 49% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

49%
Social media
8%
Meta ads
67%
Contact info
Total Stores
8,772
Active Shopify stores
New (30d)
1,871
Newly added in the last 30 days
Avg. Products
568
Among 8,370 stores with catalog data
Avg. Price
$197
Among 8,285 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,299 1,149 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,871 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,223 · 27%
10-49 2,178 · 26%
50-199 1,773 · 21%
200-999 1,418 · 17%
1k-4.9k 578 · 7%
5k+ 200 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
13% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
7% coverage
Electronics
4% coverage
Food & Beverages
4% coverage
Hardware
4% coverage
Health
4% coverage
Jewelry & Watches
3% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 568 because some stores carry much larger inventories. That's larger than the Shopify average of 428. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,826 · 46%
$25-$49 1,971 · 24%
$50-$99 1,147 · 14%
$100-$199 550 · 7%
$200-$499 410 · 5%
$500+ 381 · 5%
Store currencies
RON 8,287 EUR 329 USD 72 HUF 26 GBP 13 PLN 9 CZK 6 MDL 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $197 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Releasit COD Form & Upsells, Shopify Inbox.

Social media platforms

Instagram (43%), Facebook (38%), TikTok (25%).

Instagram
43%
Facebook
38%
TikTok
25%
YouTube
11%
LinkedIn
2%
Twitter / X
2%
Pinterest
1%

About 49% of stores maintain social media profiles and 8% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (12%), TikTok Pixel (5%).

Google Analytics
35%
Google Tag Manager
12%
TikTok Pixel
5%
Google Ads
4%
Facebook Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 22% Horizon 16% Sense 4% Shrine Pro 3% Ella 3% Refresh 3% Craft 2% Trade 2%

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Geographic breakdown

Province and city-level distribution within Romania

Top provinces / states
Province Stores Share
București 2,093 24%
Ilfov 861 10%
Cluj 474 5%
Bihor 410 5%
Iași 316 4%
Timiș 284 3%
Constanța 264 3%
Brașov 251 3%
Suceava 232 3%
Sibiu 214 2%
Top cities
City Stores Share
București 1,191 14%
Bucharest 296 3%
Bucuresti 243 3%
Cluj-Napoca 234 3%
Oradea 222 3%
Iași 138 2%
Voluntari 124 1%
Sibiu 109 1%
Craiova 97 1%
Top shipping destinations
Romania · 8,610 Germany · 4,584 Italy · 4,546 Austria · 4,528 France · 4,528 Spain · 4,523 Poland · 4,521 Belgium · 4,499 Czechia · 4,493 Netherlands · 4,488

Representative stores

A varied sample - weighted by data completeness, refreshed daily

225 products $10 avg 91 ads
Apparel & Accessories T-Shirts Hoodies UpPromote Affiliate Marketing Judge.me Product Reviews App
1,562 products $78 avg 11 ads
Apparel & Accessories UpPromote Affiliate Marketing Pandectes GDPR Compliance
37 products $24 avg 6 ads
EasySell COD Form & Upsells Microsoft Clarity: AI Insights
15 products $49 avg 6 ads
Apparel & Accessories Electronics Phone Accessories Releasit COD Fee & Partial Pay Hextom: Free Shipping Bar
12 products $21 avg 69 ads
Home & Garden Consentmo GDPR Compliance Judge.me Product Reviews App
101 products $50 avg 4 ads
Health Supplements Wellness Froonze VIP Loyalty & Wishlist Shopify Inbox
72 products $90 avg 7 ads
Electronics Shopify Inbox Judge.me Product Reviews App
508 products $20 avg 2 ads
Home & Garden Business Supplies BLOY Loyalty Program Rewards Judge.me Product Reviews App
18 products $40 avg 7 ads
Animals & Pet Supplies Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
28 products $22 avg 5 ads
Electronics Home & Garden Kitchen Appliances Bathroom Accessories Loox ‑ Product Reviews App Releasit COD Form & Upsells
526 products $77 avg 1 ads
Apparel & Accessories Women's Fashion Luxury Fashion
72 products $15 avg 2 ads
Baby & Kids Baby Products AdRoll Marketing & Advertising Hextom: Free Shipping Bar

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FAQ

How many Shopify stores are in Romania?

Our database tracks 8,772 active Shopify stores in Romania.

How fast is the Romania Shopify market growing?

In the past 30 days, 1,871 new Shopify stores were indexed in Romania, reflecting a 21% monthly growth rate.

What is the average catalog size for Romania Shopify stores?

Among Shopify stores in Romania with catalog data, the average is about 568 products. The most common catalog size range is 1-9.

What are the most popular apps among Romania Shopify stores?

The top apps are Judge.me Product Reviews App, Releasit COD Form & Upsells, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.