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Updated May 18, 2026
Shopify

6,970 Shopify Stores in Romania: Stats & Trends (2026)

We track 6,970 active Shopify stores in Romania, with 3,041 newly added in the last 30 days (44% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 52% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

52%
Social media
10%
Meta ads
68%
Contact info
Total Stores
6,970
Active Shopify stores
New (30d)
3,041
Newly added in the last 30 days
Avg. Products
637
Among 6,715 stores with catalog data
Avg. Price
$208
Among 6,650 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,810 905 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3,041 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,568 · 23%
10-49 1,696 · 25%
50-199 1,493 · 22%
200-999 1,233 · 18%
1k-4.9k 544 · 8%
5k+ 181 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
15% coverage
Beauty & Cosmetics
9% coverage
Electronics
5% coverage
Food & Beverages
5% coverage
Health
4% coverage
Hardware
4% coverage
Jewelry & Watches
4% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
3% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 637 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,878 · 43%
$25-$49 1,696 · 26%
$50-$99 977 · 15%
$100-$199 475 · 7%
$200-$499 323 · 5%
$500+ 301 · 5%
Store currencies
RON 6,591 EUR 232 USD 73 HUF 22 PLN 8 GBP 6 CZK 5 MDL 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $208 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (46%), Facebook (42%), TikTok (27%).

Instagram
46%
Facebook
42%
TikTok
27%
YouTube
13%
LinkedIn
2%
Twitter / X
2%
Pinterest
1%

Social media adoption is strong at 52%, and 10% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (13%), TikTok Pixel (6%).

Google Analytics
37%
Google Tag Manager
13%
TikTok Pixel
6%
Google Ads
4%
Facebook Pixel
4%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 22% Horizon 12% Sense 4% Shrine Pro 3% Ella 3% Refresh 3% Craft 2% Prestige 2%

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Geographic breakdown

Province and city-level distribution within Romania

Top provinces / states
Province Stores Share
București 1,674 24%
Ilfov 696 10%
Cluj 380 5%
Bihor 349 5%
Iași 239 3%
Timiș 226 3%
Constanța 191 3%
Brașov 189 3%
Sibiu 186 3%
Top cities
City Stores Share
București 959 14%
Bucharest 243 3%
Cluj-Napoca 211 3%
Bucuresti 206 3%
Oradea 183 3%
Voluntari 103 1%
Iași 98 1%
Sibiu 95 1%
Craiova 75 1%
Top shipping destinations
Romania · 6,828 Germany · 3,441 Italy · 3,407 Spain · 3,387 France · 3,385 Austria · 3,382 Poland · 3,375 Belgium · 3,363 Czechia · 3,347 Netherlands · 3,345

Representative stores

A varied sample - weighted by data completeness, refreshed daily

Kn Atelier Romania
37 products $64 avg 1 ads
Apparel & Accessories designer handbags leather crossbody
3,791 products $96 avg 1 ads
Baby & Kids bebe hăinuțe bebeluși Trusted Shops reviews and more
852 products $14 avg 28 ads
87 products $26 avg 2 ads
Apparel & Accessories period underwear menstrual cup Consentmo GDPR Compliance Triple Whale
105 products $38 avg 9 ads
Jewelry & Watches handmade bracelet unique earrings EasySell COD Form & Upsells Shopify Inbox
Wanatake Romania
22 products $13 avg 1 ads
Electronics online store electronics
1,356 products $45 avg 2 ads
Beauty & Cosmetics cosmetics store premium beauty products UpPromote Affiliate Marketing Notify Me! Restock & PreOrder
49 products $14 avg 21 ads
2,513 products $15 avg 1 ads
Beauty & Cosmetics Business & Industrial professional hair products salon equipment UpPromote Affiliate Marketing EG Auto Add to Cart Free Gift
VoltBox Romania
11 products $1313 avg 8 ads
Electronics solar panel store portable power stations
13 products $120 avg 1 ads
Education & Courses public speaking training coaching în comunicare
arover Romania
99 products $39 avg 3 ads
Apparel & Accessories mens fashion womens fashion

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FAQ

How many Shopify stores are in Romania?

Our database tracks 6,970 active Shopify stores in Romania.

How fast is the Romania Shopify market growing?

In the past 30 days, 3,041 new Shopify stores were indexed in Romania, reflecting a 44% monthly growth rate.

What is the average catalog size for Romania Shopify stores?

Among Shopify stores in Romania with catalog data, the average is about 637 products. The most common catalog size range is 10-49.

What are the most popular apps among Romania Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.