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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

983 Shopify Face masks Stores: Stats & Market Data (2026)

983 active Shopify stores fall into the Face masks segment, with 208 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 64% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

64%
Social media
6%
Meta ads
61%
Contact info
Total Stores
983
Active Shopify stores
New (30d)
208
Newly added in the last 30 days
Avg. Products
243
Among 969 stores with catalog data
Avg. Price
$46
Among 968 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

127 63 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

208 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 193 · 20%
10-49 395 · 41%
50-199 267 · 28%
200-999 94 · 10%
1k-4.9k 13 · 1%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
72% coverage
Health
14% coverage
Apparel & Accessories
10% coverage
Home & Garden
2% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage
Business & Industrial
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Toys & Games
0% coverage
Electronics 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 243 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 425 · 44%
$25-$49 307 · 32%
$50-$99 145 · 15%
$100-$199 74 · 8%
$200-$499 14 · 1%
$500+ 3 · 0%
Store currencies
USD 456 EUR 128 GBP 84 AUD 63 CAD 54 INR 28 JPY 22 PKR 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $46 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (60%), Facebook (48%), TikTok (20%).

Instagram
60%
Facebook
48%
TikTok
20%
YouTube
16%
Twitter / X
11%
Pinterest
7%
LinkedIn
4%

Social media adoption is strong at 64%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (13%), Google Ads (7%).

Google Analytics
33%
Google Tag Manager
13%
Google Ads
7%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Sense.

Dawn 15% Debut 11% Sense 6% Horizon 4% Prestige 3% Be Yours 3% Brooklyn 1% Craft 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

36 products $69 avg 1 ads
Beauty & Cosmetics natural skincare non-toxic
287 products $7 avg 1 ads
Beauty & Cosmetics face masks shampoo UpPromote Affiliate Marketing Kaching Bundles App & Upsells
88 products $151 avg 246 ads
Beauty & Cosmetics beauty skincare products Ali Reviews: AI Product Review CartBot: Gift with purchase
57 products $27 avg 1 ads
Beauty & Cosmetics skincare beauty products Shopify Inbox
52 products $6 avg 3 ads
Beauty & Cosmetics organic skincare natural beauty products Shopify Inbox Judge.me Product Reviews App
Vitality Sea Moss United Kingdom
25 products $33 avg 1 ads
Health wellness products sea moss gel Seal Subscriptions App
40 products $74 avg 7 ads
Beauty & Cosmetics skincare beauty products Amp Back in Stock | PreOrder GemPages Landing Page Builder
77 products $21 avg 2 ads
Beauty & Cosmetics face masks serums Klaviyo: Email Marketing & SMS Tabs Studio
23 products $13 avg
Beauty & Cosmetics skincare store acne treatment Instafeed ‑ Instagram Feed Judge.me Product Reviews App
125 products $58 avg
Beauty & Cosmetics serums face masks O: Chat buttons & Contact Form Tabs Studio
6 products $27 avg 128 ads
Jewelry & Watches Beauty & Cosmetics fashion jewelry bracelets necklaces earrings rings
94 products $18 avg
Beauty & Cosmetics korean skincare face masks

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FAQ

How many Shopify Face masks stores are there?

We currently track 983 active Shopify stores in the Face masks segment.

Are Shopify Face masks stores growing?

Yes. In the last 30 days, 208 new stores were indexed in the Face masks segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Face masks stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at Under $25.

What apps are most popular for Shopify Face masks stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.