693 Shopify Gems Stores: Stats & Market Data (2026)
693 active Shopify stores fall into the Gems segment, with 84 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Jewelry & Watches, Arts & Entertainment, Antiques & Collectibles. 68% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
84 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 1 Animals & Pet Supplies 1Among stores with catalog data, the 200-999 product range is most common. The average is 585 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, India, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $738 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (28%), Google Tag Manager (6%), Google Ads (2%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Blockify Fraud Filter, Blocker
Shopify Inbox
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Privy ‑ Email, SMS & Pop Ups
Loox ‑ Product Reviews App
O: Chat buttons & Contact Form
TrustedSite ‑ Trust Badges
Gorgias: AI, Helpdesk & Chat
Judge.me Product Reviews App
Judge.me Product Reviews App
Pop Convert ‑ Pop Ups, Banners
UpPromote Affiliate Marketing
CK: Abandoned cart on WhatsApp
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Start Free TrialFAQ
How many Shopify Gems stores are there?
We currently track 693 active Shopify stores in the Gems segment.
Are Shopify Gems stores growing?
Yes. In the last 30 days, 84 new stores were indexed in the Gems segment, showing a 12% monthly growth rate.
What is the average product price in Shopify Gems stores?
Among stores with pricing data, the average listed price is about $738, with the most common pricing band at Under $25.
What apps are most popular for Shopify Gems stores?
The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (64%), Facebook (46%), TikTok (22%).
Social media adoption is strong at 68%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.