469 Shopify Household Stores: Stats & Market Data (2026)
469 active Shopify stores fall into the Household segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Electronics. 48% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
13 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 523 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, Germany, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $58 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (11%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Shopify Inbox
Judge.me Product Reviews App
C‑EDD: Estimated Delivery Date
Judge.me Product Reviews App
Judge.me Product Reviews App
Releasit COD Form & Upsells
Analyzely ‑ Google Analytics 4
Shopify Inbox
Releasit COD Form & Upsells
Kaching Bundles App & Upsells
404/301 SC Easy URL Redirects
Elevar Conversion Tracking
Microsoft Clarity: AI Insights
PageFly Landing Page Builder
Bundler ‑ Product Bundles App
Free Shipping Bear
EasySell COD Form & Upsells
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Household stores are there?
We currently track 469 active Shopify stores in the Household segment.
Are Shopify Household stores growing?
Yes. In the last 30 days, 13 new stores were indexed in the Household segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Household stores?
Among stores with pricing data, the average listed price is about $58, with the most common pricing band at Under $25.
What apps are most popular for Shopify Household stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (42%), Facebook (38%), TikTok (13%).
About 48% of stores maintain social media profiles and 10% run Meta ads — moderate marketing investment overall. That's 11 percentage points below the Shopify average of 59%.