4,854 Shopify Eco-friendly Stores: Stats & Market Data (2026)
4,854 active Shopify stores fall into the Eco-friendly segment, with 228 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 80% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
228 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 258 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $113 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (50%), Google Tag Manager (15%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Notify Me! Restock & PreOrder
CartBot: Gift with purchase
Avis Product Options, Variants
Instafeed ‑ Instagram Feed
GSC Countdown Timer Bar
EG Auto Add to Cart Free Gift
Afterpay On‑Site Messaging
Aimerce First‑Party Pixel
UpPromote Affiliate Marketing
Klaviyo: Email Marketing & SMS
AdRoll Marketing & Advertising
Hotjar Install
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
BEAST Currency Converter
Judge.me Product Reviews App
Shopify Inbox
Klaviyo: Email Marketing & SMS
Kaching Bundles App & Upsells
EG Auto Add to Cart Free Gift
Hulk Contact Form Builder
Klaviyo: Email Marketing & SMS
404/301 SC Easy URL Redirects
GemPages Landing Page Builder
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Start Free TrialFAQ
How many Shopify Eco-friendly stores are there?
We currently track 4,854 active Shopify stores in the Eco-friendly segment.
Are Shopify Eco-friendly stores growing?
Yes. In the last 30 days, 228 new stores were indexed in the Eco-friendly segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Eco-friendly stores?
Among stores with pricing data, the average listed price is about $113, with the most common pricing band at Under $25.
What apps are most popular for Shopify Eco-friendly stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (77%), Facebook (63%), TikTok (21%).
Social media engagement is exceptionally high: 80% of stores maintain social profiles and 7% run Meta ads. That's 21 percentage points above the Shopify average of 59%.