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Topic
Updated May 18, 2026
Shopify

4,775 Shopify Eco-friendly Stores: Stats & Market Data (2026)

4,775 active Shopify stores fall into the Eco-friendly segment, with 530 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 79% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

79%
Social media
7%
Meta ads
61%
Contact info
Total Stores
4,775
Active Shopify stores
New (30d)
530
Newly added in the last 30 days
Avg. Products
248
Among 4,697 stores with catalog data
Avg. Price
$90
Among 4,669 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

321 160 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

530 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 708 · 15%
10-49 1,661 · 35%
50-199 1,418 · 30%
200-999 726 · 15%
1k-4.9k 156 · 3%
5k+ 28 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
53% coverage
Apparel & Accessories
20% coverage
Beauty & Cosmetics
14% coverage
Celebrations & Gifts
9% coverage
Arts & Entertainment
5% coverage
Food & Beverages
5% coverage
Baby & Kids
5% coverage
Toys & Games
2% coverage
Jewelry & Watches
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 248 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,043 · 44%
$25-$49 1,351 · 29%
$50-$99 745 · 16%
$100-$199 319 · 7%
$200-$499 142 · 3%
$500+ 69 · 1%
Store currencies
USD 1,742 EUR 788 GBP 540 AUD 443 CAD 341 INR 237 NZD 104 MXN 50

Among stores with pricing data, the most common price range is Under $25. The average is higher at $90 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (76%), Facebook (63%), TikTok (21%).

Instagram
76%
Facebook
63%
TikTok
21%
YouTube
19%
Pinterest
12%
Twitter / X
11%
LinkedIn
7%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 7% run Meta ads. That's 20 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
49%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 22% Debut 6% Craft 3% Prestige 3% Horizon 3% Sense 3% Impulse 3% Refresh 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

110 products $41 avg 2 ads
Home & Garden eco-friendly sustainable
78 products $8 avg 4 ads
Baby & Kids Beauty & Cosmetics kids toothbrushes adult toothbrushes Blockify Fraud Filter, Blocker Powerful Contact Form Builder
38 products $9 avg 4 ads
Home & Garden eco-friendly home Judge.me Product Reviews App
25 products $55 avg 1 ads
Adult organic natural Klaviyo: Email Marketing & SMS Lucky Orange Heatmaps & Replay
86 products $34 avg 3 ads
Health eco-friendly natural personal care Afterpay On‑Site Messaging Richpanel: AI Customer Support
313 products $41 avg 102 ads
Home & Garden Travel eco-friendly towels
55 products $43 avg 2 ads
Home & Garden solar panels solar lights Google & YouTube Shopify Inbox
10 products $39 avg 1 ads
Home & Garden eco-friendly sustainable Avada Boost Sales Trust Badges Hextom: Countdown Timer Bar
37 products $24 avg 4 ads
Home & Garden candles luxury candles Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
20 products $28 avg 3 ads
Home & Garden eco-friendly kitchen Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
296 products $16 avg 1 ads
crafts handmade Kaching CartDrawer Cart Upsell Judge.me Product Reviews App
49 products $76 avg 21 ads
Home & Garden yoga-mats yoga-equipment Hextom: Countdown Timer Bar Pop Convert ‑ Pop Ups, Banners

Want the full dataset?

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FAQ

How many Shopify Eco-friendly stores are there?

We currently track 4,775 active Shopify stores in the Eco-friendly segment.

Are Shopify Eco-friendly stores growing?

Yes. In the last 30 days, 530 new stores were indexed in the Eco-friendly segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Eco-friendly stores?

Among stores with pricing data, the average listed price is about $90, with the most common pricing band at Under $25.

What apps are most popular for Shopify Eco-friendly stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.