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Topic
Updated May 18, 2026
Shopify

2,762 Shopify Sustainable Stores: Stats & Market Data (2026)

2,762 active Shopify stores fall into the Sustainable segment, with 358 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 83% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

83%
Social media
6%
Meta ads
62%
Contact info
Total Stores
2,762
Active Shopify stores
New (30d)
358
Newly added in the last 30 days
Avg. Products
273
Among 2,713 stores with catalog data
Avg. Price
$98
Among 2,707 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

184 92 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

358 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 309 · 11%
10-49 858 · 32%
50-199 879 · 32%
200-999 530 · 20%
1k-4.9k 123 · 5%
5k+ 14 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
47% coverage
Apparel & Accessories
29% coverage
Beauty & Cosmetics
11% coverage
Celebrations & Gifts
8% coverage
Food & Beverages
8% coverage
Arts & Entertainment
6% coverage
Baby & Kids
5% coverage
Jewelry & Watches
2% coverage
Furniture
1% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 273 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 920 · 34%
$25-$49 763 · 28%
$50-$99 516 · 19%
$100-$199 292 · 11%
$200-$499 144 · 5%
$500+ 72 · 3%
Store currencies
USD 905 EUR 654 GBP 339 AUD 187 CAD 169 INR 105 NZD 58 CHF 40

Among stores with pricing data, the most common price range is Under $25. The average is higher at $98 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (81%), Facebook (62%), TikTok (22%).

Instagram
81%
Facebook
62%
TikTok
22%
YouTube
18%
Pinterest
14%
Twitter / X
10%
LinkedIn
8%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 6% run Meta ads. That's 24 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (53%), Google Tag Manager (15%), Google Ads (5%).

Google Analytics
53%
Google Tag Manager
15%
Google Ads
5%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 20% Debut 5% Craft 5% Prestige 4% Impulse 4% Horizon 2% Broadcast 2% Symmetry 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

61 products $1293 avg 7 ads
Furniture household interior design 404/301 SC Easy URL Redirects Weglot: AI & Human Translate
272 products $14 avg 11 ads
Beauty & Cosmetics cruelty-free sustainable Awin ‑ Affiliate Marketing Orderify ‑ Order Edit Cancel
86 products $161 avg 32 ads
Apparel & Accessories deadstock knitwear UpPromote Affiliate Marketing Amp Back in Stock | PreOrder
2,048 products $24 avg 2 ads
Beauty & Cosmetics Home & Garden sustainable clean-beauty Lucky Orange Heatmaps & Replay
188 products $40 avg 1 ads
Home & Garden Beauty & Cosmetics sustainable household essentials Awin ‑ Affiliate Marketing Klaviyo: Email Marketing & SMS
36 products $76 avg 13 ads
Home & Garden decor lifestyle
39 products $34 avg 3 ads
Beauty & Cosmetics dental-care sustainable
481 products $301 avg 2 ads
Apparel & Accessories sustainable upcycled Colissimo Official Pandectes GDPR Compliance
ECOSAPIENS Colombia
829 products $9 avg 3 ads
Apparel & Accessories ecological products clothing
24 products $60 avg 1 ads
Celebrations & Gifts Arts & Entertainment Apparel & Accessories sustainable wellness AfterShip Email Marketing,SMS Bundler ‑ Product Bundles App
91 products $67 avg 8 ads
Home & Garden eco-friendly home appliances Adoric Popup & Email Popups Judge.me Product Reviews App
14 products $50 avg 27 ads
Home & Garden sustainable comfortable Klaviyo: Email Marketing & SMS Rebuy Personalization Engine

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FAQ

How many Shopify Sustainable stores are there?

We currently track 2,762 active Shopify stores in the Sustainable segment.

Are Shopify Sustainable stores growing?

Yes. In the last 30 days, 358 new stores were indexed in the Sustainable segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Sustainable stores?

Among stores with pricing data, the average listed price is about $98, with the most common pricing band at Under $25.

What apps are most popular for Shopify Sustainable stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.