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Topic
Updated Apr 27, 2026
Shopify

219 Shopify Masks Stores: Stats & Market Data (2026)

219 active Shopify stores fall into the Masks segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Arts & Entertainment. 60% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

60%
Social media
6%
Meta ads
58%
Contact info
Total Stores
219
Active Shopify stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
410
Among 216 stores with catalog data
Avg. Price
$75
Among 209 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

13 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 38 · 18%
10-49 69 · 32%
50-199 64 · 30%
200-999 30 · 14%
1k-4.9k 9 · 4%
5k+ 6 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
34% coverage
Apparel & Accessories
24% coverage
Arts & Entertainment
17% coverage
Health
14% coverage
Celebrations & Gifts
6% coverage
Home & Garden
5% coverage
Toys & Games
3% coverage
Electronics
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 410 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 63 · 30%
$25-$49 72 · 34%
$50-$99 33 · 16%
$100-$199 20 · 10%
$200-$499 19 · 9%
$500+ 2 · 1%
Store currencies
USD 127 EUR 32 GBP 15 CAD 14 AUD 5 MXN 5 INR 4 SGD 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox ‑ Product Reviews App.

Social media platforms

Instagram (55%), Facebook (47%), YouTube (19%).

Instagram
55%
Facebook
47%
YouTube
19%
TikTok
16%
Twitter / X
11%
Pinterest
10%
LinkedIn
4%

Social media adoption is strong at 60%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (11%), Google Ads (6%).

Google Analytics
26%
Google Tag Manager
11%
Google Ads
6%
Facebook Pixel
1%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Shrine Pro.

Dawn 18% Debut 12% Shrine Pro 4% Horizon 3% Prestige 3% Venture 3% Brooklyn 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

386 products $22 avg 3 ads
Beauty & Cosmetics korean skincare beauty products
Swede Success Australia
8 products $94 avg
Beauty & Cosmetics anti-wrinkle serums SP Sales Pop up Social Proof
9 products $16 avg
Beauty & Cosmetics korean skincare beauty products Loox ‑ Product Reviews App
Pro Collective United States
715 products $12 avg
Beauty & Cosmetics professional salon products hair coloring
174 products $27 avg
Beauty & Cosmetics skin care beauty products
Costume World United States
236 products $67 avg
Arts & Entertainment costume store masks
105 products $12 avg
Apparel & Accessories streetwear masks
eva by Eva Su United States
23 products $78 avg
Apparel & Accessories sustainable athleisure tops
235 products $314 avg 1 ads
Arts & Entertainment halloween props animatronics Avada AI SEO Suite Optimizer
13 products $12 avg
Health masks medical supplies
BAO Laboratory United States
23 products $61 avg
Beauty & Cosmetics organic skincare eye serums Seal Subscriptions App
1,461 products $17 avg
Arts & Entertainment halloween fx makeup prosthetics AWIO Improved Contact Form Ultimate GDPR EU Cookie Banner

Want the full dataset?

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FAQ

How many Shopify Masks stores are there?

We currently track 219 active Shopify stores in the Masks segment.

Are Shopify Masks stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the Masks segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Masks stores?

Among stores with pricing data, the average listed price is about $75, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Masks stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.