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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

227 Shopify Masks Stores: Stats & Market Data (2026)

227 active Shopify stores fall into the Masks segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Arts & Entertainment. 62% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

62%
Social media
5%
Meta ads
59%
Contact info
Total Stores
227
Active Shopify stores
New (30d)
25
Newly added in the last 30 days
Avg. Products
494
Among 223 stores with catalog data
Avg. Price
$75
Among 217 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

25 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 37 · 17%
10-49 67 · 30%
50-199 69 · 31%
200-999 32 · 14%
1k-4.9k 11 · 5%
5k+ 7 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
34% coverage
Apparel & Accessories
26% coverage
Arts & Entertainment
16% coverage
Health
15% coverage
Celebrations & Gifts
8% coverage
Home & Garden
4% coverage
Toys & Games
3% coverage
Electronics
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 494 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 69 · 32%
$25-$49 74 · 34%
$50-$99 33 · 15%
$100-$199 18 · 8%
$200-$499 21 · 10%
$500+ 2 · 1%
Store currencies
USD 130 EUR 34 GBP 16 CAD 13 AUD 5 INR 5 MXN 5 SGD 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (56%), Facebook (48%), YouTube (19%).

Instagram
56%
Facebook
48%
YouTube
19%
TikTok
17%
Pinterest
11%
Twitter / X
11%
LinkedIn
4%

Social media adoption is strong at 62%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
26%
Google Tag Manager
10%
Google Ads
5%
Pinterest Pixel
1%
TikTok Pixel
1%
Facebook Pixel
1%

Popular themes

The most used are Dawn, Debut, Shrine Pro.

Dawn 19% Debut 12% Shrine Pro 4% Horizon 4% Prestige 3% Venture 3% Brooklyn 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

13 products $30 avg 9 ads
Beauty & Cosmetics skincare recovery products Blockify Fraud Filter, Blocker Instafeed ‑ Instagram Feed
9 products $46 avg 82 ads
Beauty & Cosmetics beauty skincare Kaching Bundles App & Upsells EasySell COD Form & Upsells
65 products $29 avg
Arts & Entertainment crafts handmade Globo Mega Menu, Navigation ONE: AI, Pop Up, SMS Marketing
2,675 products $20 avg
Celebrations & Gifts halloween costumes cosplay Redo
41 products $16 avg
Beauty & Cosmetics beauty masks
SKL BEAUTY United States
23 products $30 avg
Beauty & Cosmetics cosmetic products hair care Foxify AI Landing Page Builder
140 products $36 avg
Beauty & Cosmetics skincare beauty products
BAO Laboratory United States
23 products $61 avg
Beauty & Cosmetics organic skincare eye serums Seal Subscriptions App
Costume World United States
236 products $67 avg
Arts & Entertainment costume store masks
1,451 products $17 avg
Arts & Entertainment halloween fx makeup prosthetics Amp Back in Stock | PreOrder BEAST Currency Converter
242 products $171 avg
Apparel & Accessories cosplay costumes MP Size Chart & Size Guide Hextom: Countdown Timer Bar
24 products $18 avg
Health medical supplies gloves

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FAQ

How many Shopify Masks stores are there?

We currently track 227 active Shopify stores in the Masks segment.

Are Shopify Masks stores growing?

Yes. In the last 30 days, 25 new stores were indexed in the Masks segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Masks stores?

Among stores with pricing data, the average listed price is about $75, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Masks stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.