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Topic
Updated Apr 27, 2026
Shopify

1,797 Shopify Men's grooming Stores: Stats & Market Data (2026)

1,797 active Shopify stores fall into the Men's grooming segment, with 159 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 68% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

68%
Social media
10%
Meta ads
52%
Contact info
Total Stores
1,797
Active Shopify stores
New (30d)
159
Newly added in the last 30 days
Avg. Products
143
Among 1,752 stores with catalog data
Avg. Price
$39
Among 1,745 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

155 77 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

159 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 517 · 30%
10-49 723 · 41%
50-199 354 · 20%
200-999 111 · 6%
1k-4.9k 41 · 2%
5k+ 6 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
89% coverage
Apparel & Accessories
10% coverage
Health
3% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Adult
1% coverage
Hardware
1% coverage
Electronics
0% coverage
Food & Beverages 4 Arts & Entertainment 2 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 143 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 801 · 46%
$25-$49 678 · 39%
$50-$99 195 · 11%
$100-$199 52 · 3%
$200-$499 11 · 1%
$500+ 8 · 0%
Store currencies
USD 882 EUR 216 GBP 159 AUD 100 CAD 100 INR 66 MXN 23 NZD 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Loox ‑ Product Reviews App.

Social media platforms

Instagram (65%), Facebook (52%), TikTok (22%).

Instagram
65%
Facebook
52%
TikTok
22%
YouTube
21%
Twitter / X
15%
Pinterest
6%
LinkedIn
4%

Social media adoption is strong at 68%, and 10% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
38%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Refresh, Debut.

Dawn 19% Refresh 6% Debut 6% Horizon 3% Prestige 3% Impulse 3% Pipeline 2% Shrine Pro 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $45 avg 49 ads
Beauty & Cosmetics men's grooming beard care UpPromote Affiliate Marketing
43 products $25 avg 2 ads
Health hair growth minoxidil
68 products $40 avg 4 ads
Beauty & Cosmetics mens grooming shaving supplies Upsell & Cross Sell — Selleasy
80 products $87 avg 8 ads
Beauty & Cosmetics men's grooming skincare products
6 products $49 avg 6 ads
Apparel & Accessories beard oil beard balm Privy ‑ Email, SMS & Pop Ups
9 products $18 avg 3 ads
Hardware razors shaving supplies
88 products $35 avg 2 ads
Beauty & Cosmetics Apparel & Accessories beard care mens grooming Printful: Print on Demand
106 products $10 avg 3 ads
Beauty & Cosmetics men's skincare grooming products Recharge Subscriptions App
2,338 products $23 avg 1 ads
Beauty & Cosmetics men's grooming hair care
78 products $26 avg 14 ads
Beauty & Cosmetics men's grooming hair styling Rebuy Personalization Engine ShareASale
30 products $4 avg 2 ads
Beauty & Cosmetics mens grooming beard care
14 products $41 avg 28 ads
Beauty & Cosmetics beard care beard oil Recharge Subscriptions App

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify Men's grooming stores are there?

We currently track 1,797 active Shopify stores in the Men's grooming segment.

Are Shopify Men's grooming stores growing?

Yes. In the last 30 days, 159 new stores were indexed in the Men's grooming segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Men's grooming stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at Under $25.

What apps are most popular for Shopify Men's grooming stores?

The top apps are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.