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Topic
Updated May 18, 2026
Shopify

1,931 Shopify Men's grooming Stores: Stats & Market Data (2026)

1,931 active Shopify stores fall into the Men's grooming segment, with 280 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 69% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

69%
Social media
9%
Meta ads
53%
Contact info
Total Stores
1,931
Active Shopify stores
New (30d)
280
Newly added in the last 30 days
Avg. Products
166
Among 1,887 stores with catalog data
Avg. Price
$37
Among 1,884 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

168 84 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

280 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 505 · 27%
10-49 762 · 40%
50-199 412 · 22%
200-999 143 · 8%
1k-4.9k 56 · 3%
5k+ 9 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
89% coverage
Apparel & Accessories
11% coverage
Health
3% coverage
Home & Garden
1% coverage
Celebrations & Gifts
1% coverage
Adult
1% coverage
Hardware
1% coverage
Electronics 8 Food & Beverages 4 Animals & Pet Supplies 3 Arts & Entertainment 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 166 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 854 · 45%
$25-$49 748 · 40%
$50-$99 209 · 11%
$100-$199 54 · 3%
$200-$499 14 · 1%
$500+ 5 · 0%
Store currencies
USD 946 EUR 237 GBP 178 CAD 114 AUD 113 INR 65 MXN 24 NZD 19

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (66%), Facebook (53%), TikTok (23%).

Instagram
66%
Facebook
53%
TikTok
23%
YouTube
22%
Twitter / X
16%
Pinterest
6%
LinkedIn
4%

Social media adoption is strong at 69%, and 9% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
40%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Refresh, Debut.

Dawn 19% Refresh 6% Debut 5% Horizon 4% Prestige 4% Impulse 3% Pipeline 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

144 products $148 avg 8 ads
Beauty & Cosmetics Hardware shaving men's grooming CartBot: Gift with purchase Judge.me Product Reviews App
5 products $57 avg 11 ads
Beauty & Cosmetics after-shave men's grooming RevenueHunt: Recommender Quiz Upsell.com ‑ ReConvert Upsell
50 products $29 avg 5 ads
Beauty & Cosmetics men's grooming beard care BSS B2B Wholesale Pricing Blockify Fraud Filter, Blocker
162 products $15 avg 6 ads
Beauty & Cosmetics men's grooming shaving products Bundler ‑ Product Bundles App Gorgias: AI, Helpdesk & Chat
7 products $5 avg 4 ads
Beauty & Cosmetics men's grooming skincare products Judge.me Product Reviews App Microsoft Clarity: AI Insights
252 products $39 avg 32 ads
Beauty & Cosmetics beard oil beard balm Infinite Product Options 404/301 SC Easy URL Redirects
1,335 products $28 avg 23 ads
Apparel & Accessories grooming products haircuts EG Auto Add to Cart Free Gift GSC Instagram Feed, Instafeed
39 products $21 avg 1 ads
Beauty & Cosmetics men's grooming hair products Omnisend Email Marketing & SMS
82 products $27 avg 12 ads
Beauty & Cosmetics men's grooming hair styling Awin ‑ Affiliate Marketing EG Auto Add to Cart Free Gift
98 products $26 avg 7 ads
Beauty & Cosmetics men's grooming personal care Afterpay On‑Site Messaging GeoIP Country Redirect
11 products $36 avg 6 ads
Beauty & Cosmetics electric shaver men's grooming Judge.me Product Reviews App
Urban Groomery United Kingdom
5 products $48 avg 1 ads
Beauty & Cosmetics men's grooming beard oil Avada AI SEO Suite Optimizer Bundler ‑ Product Bundles App

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FAQ

How many Shopify Men's grooming stores are there?

We currently track 1,931 active Shopify stores in the Men's grooming segment.

Are Shopify Men's grooming stores growing?

Yes. In the last 30 days, 280 new stores were indexed in the Men's grooming segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Men's grooming stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

What apps are most popular for Shopify Men's grooming stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.