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Topic
Updated Apr 27, 2026
Shopify

76 Shopify Military Stores: Stats & Market Data (2026)

76 active Shopify stores fall into the Military segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Hardware, Celebrations & Gifts. 61% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

61%
Social media
3%
Meta ads
53%
Contact info
Total Stores
76
Active Shopify stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
565
Among 71 stores with catalog data
Avg. Price
$57
Among 71 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 13%
10-49 16 · 23%
50-199 22 · 31%
200-999 19 · 27%
1k-4.9k 4 · 6%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
43% coverage
Hardware
13% coverage
Celebrations & Gifts
8% coverage
Arts & Entertainment
7% coverage
Books & Literature
5% coverage
Toys & Games
5% coverage
Home & Garden
4% coverage
Electronics
3% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 565 products per store. That's larger than the Shopify average of 446. The strongest country concentrations are United States, India, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 23 · 32%
$25-$49 26 · 37%
$50-$99 11 · 15%
$100-$199 9 · 13%
$200-$499 2 · 3%
Store currencies
USD 49 EUR 10 CAD 5 GBP 5 AUD 2 DKK 1 INR 1 MAD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $57 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (50%), Facebook (47%), YouTube (21%).

Instagram
50%
Facebook
47%
YouTube
21%
Twitter / X
16%
TikTok
11%
Pinterest
7%
LinkedIn
1%

Social media adoption is strong at 61%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
32%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
1%

Popular themes

The most used are Dawn, Debut, Venture.

Dawn 22% Debut 11% Venture 5% Horizon 4% Simple 4% Empire 3% Impact 3% Motion 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

112 products $64 avg
Hardware Apparel & Accessories tactical gear outdoor gear MP Size Chart & Size Guide
7 products $6 avg
39 products $28 avg
174 products $18 avg
Apparel & Accessories military outdoor
Assault Tactical United Kingdom
57 products $27 avg
Apparel & Accessories Home & Garden military tactical Printful: Print on Demand
90 products $16 avg
33 products $8 avg
custom challenge coins military Loox ‑ Product Reviews App
174 products $103 avg
Apparel & Accessories Celebrations & Gifts military custom keepsakes PC ‑ Custom Product Options
Honor Your Veteran United States
29 products $23 avg
Apparel & Accessories Celebrations & Gifts veteran military Printful: Print on Demand
43 products $88 avg
Hardware Toys & Games outdoor tools Currency Converter Bear
56 products $164 avg
Hardware protective-equipment military
EXPSEC Indonesia
38 products $11 avg

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FAQ

How many Shopify Military stores are there?

We currently track 76 active Shopify stores in the Military segment.

Are Shopify Military stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Military segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Military stores?

Among stores with pricing data, the average listed price is about $57, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Military stores?

The top apps are Printful: Print on Demand, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.