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Topic
Updated May 18, 2026
Shopify

2,346 Shopify Nutritional supplements Stores: Stats & Market Data (2026)

2,346 active Shopify stores fall into the Nutritional supplements segment, with 331 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Food & Beverages, Beauty & Cosmetics. 56% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

56%
Social media
11%
Meta ads
59%
Contact info
Total Stores
2,346
Active Shopify stores
New (30d)
331
Newly added in the last 30 days
Avg. Products
165
Among 2,300 stores with catalog data
Avg. Price
$136
Among 2,296 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

274 137 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

331 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 789 · 34%
10-49 906 · 39%
50-199 406 · 18%
200-999 137 · 6%
1k-4.9k 47 · 2%
5k+ 15 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
92% coverage
Food & Beverages
10% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
0% coverage
Books & Literature 7 Home & Garden 7 Education & Courses 6 Animals & Pet Supplies 5 Sporting Goods 5 Adult 3 Baby & Kids 3 Celebrations & Gifts 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 165 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 521 · 23%
$25-$49 1,096 · 48%
$50-$99 481 · 21%
$100-$199 136 · 6%
$200-$499 44 · 2%
$500+ 18 · 1%
Store currencies
USD 1,002 EUR 428 GBP 154 INR 92 MXN 81 COP 60 AUD 57 CAD 47

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $136 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Seal Subscriptions App.

Social media platforms

Instagram (53%), Facebook (44%), TikTok (18%).

Instagram
53%
Facebook
44%
TikTok
18%
YouTube
14%
Twitter / X
10%
LinkedIn
6%
Pinterest
5%

Social media adoption is strong at 56%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (19%), Google Ads (7%).

Google Analytics
40%
Google Tag Manager
19%
Google Ads
7%
Facebook Pixel
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Shrine Pro, Horizon.

Dawn 21% Shrine Pro 5% Horizon 5% Debut 4% Refresh 3% Sense 3% Impulse 1% Elixir 1%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

112 products $42 avg 2 ads
Health health supplements wellness products
13 products $15 avg 10 ads
Beauty & Cosmetics nutritional supplements skin wellness
91 products $52 avg 1 ads
Health natural supplements health products UpPromote Affiliate Marketing Kaching Bundles App & Upsells
9 products $64 avg 7 ads
Health wellness superfoods Klaviyo: Email Marketing & SMS Rebuy Personalization Engine
19 products $11 avg 3 ads
Food & Beverages natural products honey Bundler ‑ Product Bundles App Judge.me Product Reviews App
12 products $43 avg 4 ads
Health pre-drink biotechnology Analyzely ‑ Google Analytics 4 Froonze VIP Loyalty & Wishlist
103 products $6 avg 29 ads
Food & Beverages Health health food nutritional supplements UpPromote Affiliate Marketing Reelfy‑ Shoppable Videos Reels
TIENDA GOGO United States
75 products $29 avg 7 ads
Health health supplements wellness products GemPages Landing Page Builder Releasit COD Form & Upsells
158 products $59 avg 2 ads
Health health supplements wellness products Hulk Contact Us Form Hulk Contact Form Builder
21 products $59 avg 2 ads
Health plant-based supplements organic supplements
Vivantiqu United States
7 products $37 avg 211 ads
Health health supplements nutritional supplements

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FAQ

How many Shopify Nutritional supplements stores are there?

We currently track 2,346 active Shopify stores in the Nutritional supplements segment.

Are Shopify Nutritional supplements stores growing?

Yes. In the last 30 days, 331 new stores were indexed in the Nutritional supplements segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Nutritional supplements stores?

Among stores with pricing data, the average listed price is about $136, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Nutritional supplements stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.