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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

936 Shopify Online courses Stores: Stats & Market Data (2026)

936 active Shopify stores fall into the Online courses segment, with 83 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Arts & Entertainment. 56% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

56%
Social media
10%
Meta ads
42%
Contact info
Total Stores
936
Active Shopify stores
New (30d)
83
Newly added in the last 30 days
Avg. Products
79
Among 871 stores with catalog data
Avg. Price
$207
Among 854 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

89 44 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

83 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 374 · 43%
10-49 309 · 35%
50-199 129 · 15%
200-999 45 · 5%
1k-4.9k 14 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
88% coverage
Books & Literature
9% coverage
Arts & Entertainment
6% coverage
Software
3% coverage
Health
2% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 79 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 290 · 34%
$25-$49 184 · 22%
$50-$99 120 · 14%
$100-$199 98 · 11%
$200-$499 84 · 10%
$500+ 78 · 9%
Store currencies
USD 443 EUR 124 GBP 69 ARS 41 CAD 40 AUD 31 INR 24 MXN 23

Among stores with pricing data, the most common price range is Under $25. The average is higher at $207 because some stores price much higher, pulling it up.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI.

Social media platforms

Instagram (46%), Facebook (40%), YouTube (25%).

Instagram
46%
Facebook
40%
YouTube
25%
TikTok
13%
Twitter / X
12%
LinkedIn
7%
Pinterest
6%

Social media adoption is strong at 56%, and 10% of stores run Meta ad campaigns. That's 10 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 27% Debut 10% Horizon 8% Refresh 3% Sense 3% Studio 2% Craft 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

141 products $39 avg 43 ads
Education & Courses fitness certification online courses
485 products $20 avg 1 ads
Education & Courses medical education online courses
20 products $3 avg 4 ads
Education & Courses Books & Literature Software digital tools ebooks
9 products $5 avg 7 ads
Education & Courses video classes ebooks Loox: Product Reviews App & AI
95 products $28 avg 3 ads
Education & Courses catholic education religious books
298 products $38 avg 26 ads
Sporting Goods Health Education & Courses fitness equipment workout bands
6 products $115 avg 1 ads
Books & Literature ebooks digital books
68 products $25 avg 1 ads
lettering supplies online courses Recharge Subscriptions App
929 products $2 avg 14 ads
Books & Literature Education & Courses student books study materials
197 products $15 avg 11 ads
Arts & Entertainment Books & Literature Education & Courses crochet patterns amigurumi Avada AI SEO Image Optimizer
99 products $124 avg 4 ads
Education & Courses Celebrations & Gifts oracle cards self growth tools Hextom: Countdown Timer Bar
15 products $687 avg 11 ads
Education & Courses digital marketing ecommerce advertising

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FAQ

How many Shopify Online courses stores are there?

We currently track 936 active Shopify stores in the Online courses segment.

Are Shopify Online courses stores growing?

Yes. In the last 30 days, 83 new stores were indexed in the Online courses segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Online courses stores?

Among stores with pricing data, the average listed price is about $207, with the most common pricing band at Under $25.

What apps are most popular for Shopify Online courses stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.