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Topic
Updated May 18, 2026
Shopify

684 Shopify Organic beauty Stores: Stats & Market Data (2026)

684 active Shopify stores fall into the Organic beauty segment, with 191 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 75% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

75%
Social media
8%
Meta ads
58%
Contact info
Total Stores
684
Active Shopify stores
New (30d)
191
Newly added in the last 30 days
Avg. Products
136
Among 676 stores with catalog data
Avg. Price
$37
Among 674 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

113 56 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

191 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 94 · 14%
10-49 323 · 48%
50-199 184 · 27%
200-999 65 · 10%
1k-4.9k 8 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
11% coverage
Home & Garden
7% coverage
Food & Beverages
2% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches 3 Books & Literature 2 Animals & Pet Supplies 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 136 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 318 · 47%
$25-$49 244 · 36%
$50-$99 93 · 14%
$100-$199 11 · 2%
$200-$499 5 · 1%
$500+ 3 · 0%
Store currencies
USD 295 EUR 110 AUD 42 CAD 42 GBP 41 INR 39 PKR 19 JPY 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (73%), Facebook (59%), TikTok (25%).

Instagram
73%
Facebook
59%
TikTok
25%
YouTube
19%
Pinterest
12%
Twitter / X
11%
LinkedIn
4%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 8% run Meta ads. That's 16 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (12%), Google Ads (6%).

Google Analytics
44%
Google Tag Manager
12%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Debut.

Dawn 20% Sense 7% Debut 5% Horizon 4% Prestige 4% Be Yours 3% Impulse 3% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

32 products $138 avg 6 ads
Beauty & Cosmetics luxury skincare organic beauty Klaviyo: Email Marketing & SMS
39 products $44 avg 8 ads
Beauty & Cosmetics natural hair products organic beauty UpPromote Affiliate Marketing Frequently Bought Together CBB
74 products $28 avg 12 ads
Beauty & Cosmetics Home & Garden natural skincare tallow soap Bundler ‑ Product Bundles App FBP: Fast Bundle & Upsell
18 products $39 avg 5 ads
Beauty & Cosmetics natural skincare dermatologist tested Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
47 products $8 avg 8 ads
Beauty & Cosmetics natural hair products personal care Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
17 products $9 avg 2 ads
Beauty & Cosmetics organic beauty natural makeup
117 products $6 avg 51 ads
Beauty & Cosmetics natural skincare chemical free products Hulk Contact Form Builder FoxKit AIO Upsell Cross‑sell
Roselle Naturals United States
16 products $16 avg 2 ads
Beauty & Cosmetics natural beauty products hair care
63 products $48 avg 4 ads
Beauty & Cosmetics natural skincare organic beauty Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
25 products $15 avg 3 ads
Beauty & Cosmetics natural skincare dark spot corrector FBP: Fast Bundle & Upsell Shopify Inbox
12 products $28 avg 9 ads
Beauty & Cosmetics natural skincare sensitive skin B&S ‑ Announcement Bar TA Banner Slider, Sales Pop up
Blue Lemon Beauty United States
12 products $50 avg
Beauty & Cosmetics organic beauty natural skincare Covet Instagram Feed & Reviews Shopify Inbox

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FAQ

How many Shopify Organic beauty stores are there?

We currently track 684 active Shopify stores in the Organic beauty segment.

Are Shopify Organic beauty stores growing?

Yes. In the last 30 days, 191 new stores were indexed in the Organic beauty segment, showing a 28% monthly growth rate.

What is the average product price in Shopify Organic beauty stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

What apps are most popular for Shopify Organic beauty stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.