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Topic
Updated Apr 27, 2026
Shopify

85 Shopify Period care Stores: Stats & Market Data (2026)

85 active Shopify stores fall into the Period care segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Adult. 85% maintain social media profiles — Instagram leads — and 24% run Meta ad campaigns.

85%
Social media
24%
Meta ads
58%
Contact info
Total Stores
85
Active Shopify stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
24
Among 80 stores with catalog data
Avg. Price
$31
Among 81 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

7 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 38%
10-49 44 · 55%
50-199 5 · 6%
200-999 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
44% coverage
Health
33% coverage
Adult
24% coverage
Apparel & Accessories
8% coverage
Baby & Kids
2% coverage
Education & Courses
2% coverage
Home & Garden
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 24 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 43%
$25-$49 34 · 42%
$50-$99 10 · 12%
$100-$199 2 · 2%
Store currencies
USD 26 INR 13 AUD 6 CAD 6 EUR 6 GBP 6 CHF 3 SGD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $31 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Recharge Subscriptions App.

Social media platforms

Instagram (85%), Facebook (66%), TikTok (44%).

Instagram
85%
Facebook
66%
TikTok
44%
YouTube
29%
Twitter / X
22%
LinkedIn
15%
Pinterest
12%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 24% run Meta ads. That's 24 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (60%), Google Tag Manager (35%), Google Ads (12%).

Google Analytics
60%
Google Tag Manager
35%
Google Ads
12%
Facebook Pixel
6%
TikTok Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Broadcast.

Dawn 16% Debut 6% Broadcast 5% Sense 5% Expanse 4% Focal 4% Prestige 4% Canopy 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

71 products $5 avg 18 ads
Health period care sanitary pads
Kiko Vitals United States
20 products $43 avg 17 ads
Health Apparel & Accessories feminine supplements natural health Omnisend Email Marketing & SMS
SHE Period Singapore
30 products $49 avg
Apparel & Accessories menstrual products sustainable underwear UpPromote Affiliate Marketing Stamped Reviews & Loyalty
83 products $30 avg 10 ads
Beauty & Cosmetics reusable period care sustainable menstrual products
7 products $42 avg
Apparel & Accessories Beauty & Cosmetics period care feminine care Honeycomb Upsell & Cross Sell Klaviyo: Email Marketing & SMS
25 products $47 avg 43 ads
Beauty & Cosmetics period care sustainable menstrual products
8 products $42 avg
Education & Courses Beauty & Cosmetics period care education UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
75 products $3 avg 57 ads
Beauty & Cosmetics Baby & Kids period care postpartum pads
9 products $100 avg
Apparel & Accessories period care blankets Loox ‑ Product Reviews App Hextom: Quick Announcement Bar
9 products $10 avg
Adult period care feminine products Hextom: Free Shipping Bar Peek! ‑ Better Replay & Survey
263 products $44 avg
Adult menstrual products period care UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
13 products $5 avg
Beauty & Cosmetics Health period care women wellness

Want the full dataset?

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FAQ

How many Shopify Period care stores are there?

We currently track 85 active Shopify stores in the Period care segment.

Are Shopify Period care stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Period care segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Period care stores?

Among stores with pricing data, the average listed price is about $31, with the most common pricing band at Under $25.

What apps are most popular for Shopify Period care stores?

The top apps are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Recharge Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.