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Topic
Updated May 25, 2026
Shopify

631 Shopify Women's health Stores: Stats & Market Data (2026)

631 active Shopify stores fall into the Women's health segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Adult. 67% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

67%
Social media
15%
Meta ads
59%
Contact info
Total Stores
631
Active Shopify stores
New (30d)
25
Newly added in the last 30 days
Avg. Products
32
Among 598 stores with catalog data
Avg. Price
$63
Among 594 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

45 22 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

25 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 288 · 48%
10-49 219 · 37%
50-199 78 · 13%
200-999 12 · 2%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
61% coverage
Beauty & Cosmetics
29% coverage
Adult
12% coverage
Food & Beverages
3% coverage
Education & Courses
3% coverage
Apparel & Accessories
3% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Baby & Kids
1% coverage
Sporting Goods
0% coverage
Celebrations & Gifts
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 32 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 144 · 24%
$25-$49 251 · 42%
$50-$99 124 · 21%
$100-$199 58 · 10%
$200-$499 12 · 2%
$500+ 5 · 1%
Store currencies
USD 287 EUR 83 GBP 46 AUD 38 INR 36 CAD 25 PKR 13 NZD 12

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $63 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (65%), Facebook (48%), TikTok (27%).

Instagram
65%
Facebook
48%
TikTok
27%
YouTube
18%
Twitter / X
9%
LinkedIn
8%
Pinterest
6%

Social media adoption is strong at 67%, and 15% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (22%), Google Ads (9%).

Google Analytics
47%
Google Tag Manager
22%
Google Ads
9%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 24% Horizon 4% Shrine Pro 4% Sense 3% Prestige 3% Debut 3% Refresh 3% Broadcast 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $59 avg 962 ads
Beauty & Cosmetics Health women's wellness gynecologist-recommended UpPromote Affiliate Marketing Attentive: AI‑led Email &SMS
5 products $83 avg 14 ads
Adult kegel exerciser pelvic floor training
11 products $25 avg 10 ads
Health collagen nmn BM: Country blocker IP blocker Intelligems: A/B Testing
58 products $61 avg 13 ads
Beauty & Cosmetics Education & Courses women's health supplements UpPromote Affiliate Marketing Rebuy Personalization Engine
77 products $5 avg 1 ads
Food & Beverages Health Baby & Kids plant-based foods healthy breakfast AfterShip Email Marketing,SMS AfterShip Page Builder
28 products $11 avg 25 ads
Beauty & Cosmetics chemical free skincare personal care Instafeed ‑ Instagram Feed Judge.me Product Reviews App
39 products $34 avg 131 ads
Health longevity supplements women's health AdRoll Marketing & Advertising Klaviyo: Email Marketing & SMS
118 products $71 avg 28 ads
Health Books & Literature women's health wellness Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
Elúviya United States
17 products $19 avg 2 ads
Health probiotic women's health
8 products $16 avg 3 ads
Health hormonal balance women's health GemPages Landing Page Builder Judge.me Product Reviews App
AuntFlo Australia
60 products $56 avg 11 ads
Adult period products menstrual health GSC Countdown Timer Bar Klaviyo: Email Marketing & SMS
59 products $130 avg 86 ads
Health fertility tracker hormone analysis Affiliatly Affiliate Marketing Elevar Conversion Tracking

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FAQ

How many Shopify Women's health stores are there?

We currently track 631 active Shopify stores in the Women's health segment.

Are Shopify Women's health stores growing?

Yes. In the last 30 days, 25 new stores were indexed in the Women's health segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Women's health stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Women's health stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.