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Topic
Updated May 18, 2026
Shopify

194 Shopify Pilates Stores: Stats & Market Data (2026)

194 active Shopify stores fall into the Pilates segment, with 21 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Health. 69% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

69%
Social media
6%
Meta ads
58%
Contact info
Total Stores
194
Active Shopify stores
New (30d)
21
Newly added in the last 30 days
Avg. Products
77
Among 175 stores with catalog data
Avg. Price
$225
Among 172 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

21 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 71 · 41%
10-49 56 · 32%
50-199 36 · 21%
200-999 11 · 6%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
26% coverage
Arts & Entertainment
21% coverage
Health
20% coverage
Education & Courses
11% coverage
Beauty & Cosmetics
5% coverage
Home & Garden
5% coverage
Sporting Goods
3% coverage
Celebrations & Gifts
2% coverage
Books & Literature
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 77 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 33 · 19%
$25-$49 43 · 25%
$50-$99 53 · 31%
$100-$199 22 · 13%
$200-$499 3 · 2%
$500+ 18 · 10%
Store currencies
USD 82 EUR 33 AUD 24 GBP 21 CAD 7 NZD 4 PLN 3 ZAR 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $225.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (66%), Facebook (40%), TikTok (22%).

Instagram
66%
Facebook
40%
TikTok
22%
YouTube
14%
Pinterest
6%
Twitter / X
4%
LinkedIn
3%

Social media adoption is strong at 69%, and 6% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
37%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 9% Debut 6% Shrine Pro 3% Spotlight 3% Atelier 3% Craft 3% Impulse 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

hipilates Netherlands
5 products $57 avg 3 ads
Home & Garden fitness exercise Image Variant Automator Klaviyo: Email Marketing & SMS
Lely Active Australia
5 products $17 avg
Apparel & Accessories socks activewear Judge.me Product Reviews App
137 products $74 avg
Apparel & Accessories Arts & Entertainment yoga pilates Consentik GDPR Cookie Banner Klaviyo: Email Marketing & SMS
18 products $157 avg
pilates workout app Rebuy Personalization Engine
10 products $124 avg
Apparel & Accessories pilates reformer towels Shopify Inbox Klaviyo: Email Marketing & SMS
22 products $542 avg
Education & Courses pilates fitness
81 products $10 avg
Arts & Entertainment stock photos imagery
39 products $75 avg
Apparel & Accessories Sporting Goods yoga clothing fitness apparel Shopify Inbox
236 products $153 avg 5 ads
Education & Courses pilates fitness equipment Analyzely ‑ Google Analytics 4 AfterShip Page Builder
The Flow Method United States
5 products $594 avg
Education & Courses pilates gift card
56 products $324 avg
Beauty & Cosmetics pilates fitness Pop Convert ‑ Pop Ups, Banners

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FAQ

How many Shopify Pilates stores are there?

We currently track 194 active Shopify stores in the Pilates segment.

Are Shopify Pilates stores growing?

Yes. In the last 30 days, 21 new stores were indexed in the Pilates segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Pilates stores?

Among stores with pricing data, the average listed price is about $225, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Pilates stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.