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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

653 Shopify Planner Stores: Stats & Market Data (2026)

653 active Shopify stores fall into the Planner segment, with 34 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Books & Literature. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

68%
Social media
6%
Meta ads
41%
Contact info
Total Stores
653
Active Shopify stores
New (30d)
34
Newly added in the last 30 days
Avg. Products
122
Among 650 stores with catalog data
Avg. Price
$36
Among 648 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

34 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

34 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 269 · 41%
10-49 178 · 27%
50-199 121 · 19%
200-999 70 · 11%
1k-4.9k 12 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
54% coverage
Arts & Entertainment
13% coverage
Books & Literature
10% coverage
Education & Courses
8% coverage
Celebrations & Gifts
6% coverage
Apparel & Accessories
5% coverage
Home & Garden
5% coverage
Baby & Kids
1% coverage
Software
1% coverage
Toys & Games
1% coverage
Beauty & Cosmetics
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 122 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 387 · 60%
$25-$49 185 · 29%
$50-$99 57 · 9%
$100-$199 12 · 2%
$200-$499 3 · 0%
$500+ 4 · 1%
Store currencies
USD 322 EUR 103 GBP 54 AUD 43 CAD 28 INR 19 MXN 11 ZAR 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Bundler ‑ Product Bundles App, Printful: Print on Demand, UpPromote Affiliate Marketing.

Social media platforms

Instagram (65%), Facebook (43%), TikTok (23%).

Instagram
65%
Facebook
43%
TikTok
23%
YouTube
18%
Pinterest
14%
Twitter / X
8%
LinkedIn
3%

Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
6%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 28% Debut 6% Horizon 5% Craft 5% Sense 4% Studio 3% Refresh 2% Shrine Pro 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $41 avg 254 ads
Books & Literature Office Supplies Home & Garden bookstore planner
Structure and Flow United States
6 products $12 avg 1 ads
Office Supplies planner organizational tool
9 products $20 avg
Books & Literature stationery notebooks Klaviyo: Email Marketing & SMS Hextom: Quick Announcement Bar
American Express United States
226 products $34 avg
Books & Literature Office Supplies journal stationery
6 products $35 avg
Books & Literature liturgical planner liturgical calendar
244 products $5 avg
Arts & Entertainment stickers planner
15 products $35 avg
Office Supplies planner stationery
15 products $42 avg
Office Supplies agenda planner SP Sales Pop up Social Proof
65 products $10 avg
Arts & Entertainment stationery notebook
176 products $10 avg
Office Supplies planner dashboard Bundler ‑ Product Bundles App PC ‑ Custom Product Options
21 products $41 avg
Arts & Entertainment journal planner
Spaces Planner United States
44 products $12 avg
Office Supplies planner organizer

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FAQ

How many Shopify Planner stores are there?

We currently track 653 active Shopify stores in the Planner segment.

Are Shopify Planner stores growing?

Yes. In the last 30 days, 34 new stores were indexed in the Planner segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Planner stores?

Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.

What apps are most popular for Shopify Planner stores?

The top apps are Bundler ‑ Product Bundles App, Printful: Print on Demand, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.