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Topic
Updated May 18, 2026
Shopify

360 Shopify Pleasure products Stores: Stats & Market Data (2026)

360 active Shopify stores fall into the Pleasure products segment, with 115 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Adult, Apparel & Accessories, Celebrations & Gifts. 67% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

67%
Social media
5%
Meta ads
60%
Contact info
Total Stores
360
Active Shopify stores
New (30d)
115
Newly added in the last 30 days
Avg. Products
1,334
Among 347 stores with catalog data
Avg. Price
$98
Among 348 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

70 35 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

115 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 58 · 17%
10-49 79 · 23%
50-199 84 · 24%
200-999 58 · 17%
1k-4.9k 41 · 12%
5k+ 27 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Furniture 1 Health 1 Home & Garden 1 Jewelry & Watches 1

Among stores with catalog data, the 50-199 product range is most common. The average is 1,334 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 59 · 17%
$25-$49 134 · 39%
$50-$99 111 · 32%
$100-$199 34 · 10%
$200-$499 5 · 1%
$500+ 5 · 1%
Store currencies
USD 193 EUR 60 AUD 20 GBP 19 CAD 17 INR 12 BRL 4 ZAR 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $98 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (65%), Facebook (44%), Twitter / X (28%).

Instagram
65%
Facebook
44%
Twitter / X
28%
TikTok
25%
YouTube
18%
Pinterest
9%
LinkedIn
3%

Social media adoption is strong at 67%, and 5% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (14%), Facebook Pixel (4%).

Google Analytics
49%
Google Tag Manager
14%
Facebook Pixel
4%
Google Ads
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 22% Horizon 7% Refresh 5% Debut 3% Shrine Pro 2% Minimog - Os 2.0 2% Prestige 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

31 products $37 avg 7 ads
Adult sexual wellness store adult products Judge.me Product Reviews App Microsoft Clarity: AI Insights
129 products $45 avg 2 ads
Adult pleasure products sexual wellness Shopify Inbox Instafeed ‑ Instagram Feed
The Coil Haus United States
11 products $441 avg 6 ads
Adult coil coils Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
8 products $106 avg
Adult adult toys sex toys Judge.me Product Reviews App Loox ‑ Product Reviews App
Lube Lady Australia
3,776 products $42 avg
Adult sex toys erotic products PageFly Landing Page Builder
Welcome United States
417 products $62 avg
Adult pleasure products erotic store AdRoll Marketing & Advertising Judge.me Product Reviews App
5 products $77 avg
Adult sex toys adult products UpPromote Affiliate Marketing
279 products $23 avg
Adult luxury adult toys pleasure products
42 products $84 avg
Adult bdsm toys pleasure products Powerful Contact Form Builder Klaviyo: Email Marketing & SMS
1,235 products $42 avg
Adult pleasure products body-safe
225 products $84 avg
Adult sex toys pleasure products GSC Countdown Timer Bar Minmaxify Order Limits
14 products $5 avg
Adult intimate products sexual health

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FAQ

How many Shopify Pleasure products stores are there?

We currently track 360 active Shopify stores in the Pleasure products segment.

Are Shopify Pleasure products stores growing?

Yes. In the last 30 days, 115 new stores were indexed in the Pleasure products segment, showing a 32% monthly growth rate.

What is the average product price in Shopify Pleasure products stores?

Among stores with pricing data, the average listed price is about $98, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Pleasure products stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.