299 Shopify Pleasure products Stores: Stats & Market Data (2026)
299 active Shopify stores fall into the Pleasure products segment, with 55 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Adult, Apparel & Accessories, Celebrations & Gifts. 67% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
55 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Celebrations & Gifts 1 Jewelry & Watches 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,090 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $77 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.
Marketing & analytics tools
Google Analytics (50%), Google Tag Manager (15%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Refresh.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Seal Subscriptions App
Bundler ‑ Product Bundles App
UpPromote Affiliate Marketing
Weglot: AI & Human Translate
Loox ‑ Product Reviews App
Wishlist Hero
Hextom: Free Shipping Bar
ShareASale
Loox ‑ Product Reviews App
Recharge Subscriptions App
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Start Free TrialFAQ
How many Shopify Pleasure products stores are there?
We currently track 299 active Shopify stores in the Pleasure products segment.
Are Shopify Pleasure products stores growing?
Yes. In the last 30 days, 55 new stores were indexed in the Pleasure products segment, showing a 18% monthly growth rate.
What is the average product price in Shopify Pleasure products stores?
Among stores with pricing data, the average listed price is about $77, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Pleasure products stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (64%), Facebook (44%), Twitter / X (27%).
Social media adoption is strong at 67%, and 9% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 61%.