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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

397 Shopify Postcards Stores: Stats & Market Data (2026)

397 active Shopify stores fall into the Postcards segment, with 86 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Celebrations & Gifts, Books & Literature. 74% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

74%
Social media
2%
Meta ads
46%
Contact info
Total Stores
397
Active Shopify stores
New (30d)
86
Newly added in the last 30 days
Avg. Products
728
Among 396 stores with catalog data
Avg. Price
$75
Among 395 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

58 29 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

86 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 22 · 6%
10-49 100 · 25%
50-199 145 · 37%
200-999 91 · 23%
1k-4.9k 26 · 7%
5k+ 12 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
65% coverage
Celebrations & Gifts
16% coverage
Books & Literature
5% coverage
Office Supplies
4% coverage
Apparel & Accessories
4% coverage
Home & Garden
2% coverage
Business & Industrial
1% coverage
Toys & Games
1% coverage
General Merchandise
1% coverage
Travel
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 728 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Germany, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 249 · 63%
$25-$49 79 · 20%
$50-$99 25 · 6%
$100-$199 24 · 6%
$200-$499 12 · 3%
$500+ 6 · 2%
Store currencies
USD 155 EUR 119 GBP 45 CAD 20 AUD 15 JPY 7 CHF 6 INR 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Shopify Inbox, Judge.me Product Reviews App, Printful: Print on Demand.

Social media platforms

Instagram (69%), Facebook (44%), TikTok (16%).

Instagram
69%
Facebook
44%
TikTok
16%
YouTube
14%
Twitter / X
14%
Pinterest
9%
LinkedIn
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 2% run Meta ads. That's 15 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (5%), Facebook Pixel (2%).

Google Analytics
27%
Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Studio.

Dawn 23% Debut 9% Studio 7% Minimal 5% Craft 4% Spotlight 3% Horizon 3% Venture 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,124 products $41 avg 5 ads
Arts & Entertainment toronto art prints wall art Avada AI SEO Suite Optimizer Bundler ‑ Product Bundles App
319 products $147 avg 3 ads
christian-art wall-art Scrolly: Scroll To Top Button Pandectes GDPR Compliance
2,052 products $21 avg
Arts & Entertainment home decor paper products
38 products $11 avg
Arts & Entertainment comics prints
48 products $49 avg 2 ads
Apparel & Accessories Arts & Entertainment imax fan shop CartBot: Gift with purchase
86 products $15 avg
Arts & Entertainment art prints original paintings Gelato: Print on Demand
38 products $5 avg
Arts & Entertainment stationery stickers
396 products $14 avg
Books & Literature Home & Garden nostalgic postcards
155 products $42 avg
Arts & Entertainment art prints digital illustrations Bundler ‑ Product Bundles App
559 products $15 avg
Celebrations & Gifts greeting cards birthday cards Infinite Product Options Klaviyo: Email Marketing & SMS
182 products $20 avg
Arts & Entertainment illustrations stickers Buddha Mega Menu & Navigation Lookfy Lookbook: Image Gallery

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FAQ

How many Shopify Postcards stores are there?

We currently track 397 active Shopify stores in the Postcards segment.

Are Shopify Postcards stores growing?

Yes. In the last 30 days, 86 new stores were indexed in the Postcards segment, showing a 22% monthly growth rate.

What is the average product price in Shopify Postcards stores?

Among stores with pricing data, the average listed price is about $75, with the most common pricing band at Under $25.

What apps are most popular for Shopify Postcards stores?

The top apps are Shopify Inbox, Judge.me Product Reviews App, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.