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Topic
Updated June 8, 2026
Shopify

190 Shopify Skincare serum Stores: Stats & Market Data (2026)

190 active Shopify stores fall into the Skincare serum segment, with 51 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 53% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

53%
Social media
11%
Meta ads
57%
Contact info
Total Stores
190
Active Shopify stores
New (30d)
51
Newly added in the last 30 days
Avg. Products
145
Among 188 stores with catalog data
Avg. Price
$82
Among 190 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

51 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 55 · 29%
10-49 62 · 33%
50-199 47 · 25%
200-999 23 · 12%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
11% coverage
Apparel & Accessories
6% coverage
Home & Garden
3% coverage
Electronics
3% coverage
Jewelry & Watches
3% coverage
Food & Beverages
2% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 145 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, Australia, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 59 · 31%
$25-$49 85 · 45%
$50-$99 26 · 14%
$100-$199 17 · 9%
$200-$499 2 · 1%
$500+ 1 · 1%
Store currencies
USD 62 EUR 39 AUD 11 GBP 11 INR 8 COP 6 CAD 5 MXN 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $82 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (52%), Facebook (34%), TikTok (19%).

Instagram
52%
Facebook
34%
TikTok
19%
YouTube
13%
Twitter / X
6%
Pinterest
5%
LinkedIn
3%

Social media adoption is strong at 53%, and 11% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (7%), Facebook Pixel (4%).

Google Analytics
34%
Google Tag Manager
7%
Facebook Pixel
4%
Google Ads
3%
TikTok Pixel
3%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 17% Horizon 11% Sense 9% Shrine Pro 7% Be Yours 3% Prestige 3% Craft 2% Debut 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Opalia GT Guatemala
168 products $14 avg 1 ads
Beauty & Cosmetics natural cosmetics skincare serum
676 products $49 avg
Beauty & Cosmetics lip products beauty sets UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
30 products $16 avg
Beauty & Cosmetics skincare serum natural skincare
96 products $34 avg
Beauty & Cosmetics skincare serum beauty products AfterShip Email Marketing,SMS Awin ‑ Affiliate Marketing
14 products $44 avg 1 ads
Beauty & Cosmetics cosmetics beauty products Pandectes GDPR Compliance Mercado Pago Antifraude Plus
528 products $46 avg
Beauty & Cosmetics beauty products makeup set T Lab ‑ AI Language Translate Image Variant Automator
560 products $13 avg
Health Beauty & Cosmetics german health products skincare serum Judge.me Product Reviews App
23 products $7 avg
Beauty & Cosmetics whitening products skincare serum Judge.me Product Reviews App Releasit COD Form & Upsells
52 products $51 avg 2 ads
Beauty & Cosmetics algae skincare skincare serum Pandectes GDPR Compliance EG Auto Add to Cart Free Gift
6 products $272 avg
Beauty & Cosmetics derma roller skincare serum UpPromote Affiliate Marketing CartBot: Gift with purchase
351 products $18 avg
Beauty & Cosmetics luxury beauty products hair masks Shopify Inbox Judge.me Product Reviews App
17 products $12 avg
Beauty & Cosmetics skin care beauty products EAZE WhatsApp Button

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FAQ

How many Shopify Skincare serum stores are there?

We currently track 190 active Shopify stores in the Skincare serum segment.

Are Shopify Skincare serum stores growing?

Yes. In the last 30 days, 51 new stores were indexed in the Skincare serum segment, showing a 27% monthly growth rate.

What is the average product price in Shopify Skincare serum stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Skincare serum stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.