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Topic
Updated Apr 6, 2026
Shopify

4,070 Shopify Swimwear Stores: Stats & Market Data (2026)

4,070 active Shopify stores fall into the Swimwear segment, with 192 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Adult. 80% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

80%
Social media
9%
Meta ads
55%
Contact info
Total Stores
4,070
Active Shopify stores
New (30d)
192
Newly added in the last 30 days
Avg. Products
335
Among 4,008 stores with catalog data
Avg. Price
$73
Among 3,982 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

184 92 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

192 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 320 · 8%
10-49 1,342 · 33%
50-199 1,315 · 33%
200-999 777 · 19%
1k-4.9k 218 · 5%
5k+ 36 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
98% coverage
Celebrations & Gifts
2% coverage
Adult
1% coverage
Beauty & Cosmetics
1% coverage
Sporting Goods
1% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids 15 Arts & Entertainment 12 Toys & Games 8 Health 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 335 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 324 · 8%
$25-$49 1,350 · 34%
$50-$99 1,554 · 39%
$100-$199 608 · 15%
$200-$499 139 · 3%
$500+ 7 · 0%
Store currencies
USD 1,906 EUR 536 AUD 476 GBP 239 CAD 140 COP 94 BRL 76 MXN 75

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $73. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (77%), Facebook (52%), TikTok (28%).

Instagram
77%
Facebook
52%
TikTok
28%
Pinterest
12%
YouTube
11%
Twitter / X
9%
LinkedIn
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 9% run Meta ads. That's 14 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
39%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Prestige, Symmetry.

Dawn 22% Prestige 6% Symmetry 6% Debut 5% Impulse 4% Broadcast 2% Horizon 2% Brooklyn 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,679 products $102 avg 11 ads
Apparel & Accessories swimwear bikinis
26 products $81 avg 2 ads
Apparel & Accessories swimwear bikinis UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
699 products $65 avg 1 ads
Apparel & Accessories swimwear baby-clothing Avada AI SEO Image Optimizer Infinite Product Options
260 products $57 avg 36 ads
Apparel & Accessories swimwear vintage Kiwi Size Chart & Recommender
1,161 products $495 avg 25 ads
Apparel & Accessories women's fashion swimwear Ctx: WhatsApp Chat + Marketing
CupLily United States
194 products $37 avg 36 ads
Apparel & Accessories swimwear women's swimwear
Blackline Bikinis United States
12 products $93 avg 2 ads
Apparel & Accessories bikinis swimwear
303 products $35 avg 2 ads
Apparel & Accessories swimwear beachwear Pop Convert ‑ Pop Ups, Banners Seers Ai GDPR Cookie Banner
71 products $110 avg 3 ads
Apparel & Accessories lingerie store swimwear MP Size Chart & Size Guide Covet Instagram Feed & Reviews
358 products $93 avg 3 ads
Apparel & Accessories women's fashion lingerie
879 products $157 avg 1 ads
Apparel & Accessories swimwear underwear Hextom: Countdown Timer Bar
1,293 products $80 avg 4 ads
Apparel & Accessories swimwear women's swimwear

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FAQ

How many Shopify Swimwear stores are there?

We currently track 4,070 active Shopify stores in the Swimwear segment.

Are Shopify Swimwear stores growing?

Yes. In the last 30 days, 192 new stores were indexed in the Swimwear segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Swimwear stores?

Among stores with pricing data, the average listed price is about $73, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Swimwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.