1,759 Shopify Underwear Stores: Stats & Market Data (2026)
1,759 active Shopify stores fall into the Underwear segment, with 192 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 58% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
192 new stores were added in the past 30 days (11% of the total), showing steady growth. This is above the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Celebrations & Gifts 5 Electronics 4 Baby & Kids 3 Jewelry & Watches 3 Toys & Games 3 Sporting Goods 2 Animals & Pet Supplies 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 289 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (11%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Impulse.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Hextom: Countdown Timer Bar
Privy ‑ Email, SMS & Pop Ups
Bundler ‑ Product Bundles App
Recharge Subscriptions App
Recharge Subscriptions App
Stamped Reviews & Loyalty
Seers Ai GDPR Cookie Banner
AfterShip Referral & Affiliate
AfterShip Email Marketing,SMS
AfterShip Email Marketing,SMS
AfterShip Product Reviews
Kiwi Size Chart & Recommender
Loox: Product Reviews App & AI
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Start Free TrialFAQ
How many Shopify Underwear stores are there?
We currently track 1,759 active Shopify stores in the Underwear segment.
Are Shopify Underwear stores growing?
Yes. In the last 30 days, 192 new stores were indexed in the Underwear segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Underwear stores?
Among stores with pricing data, the average listed price is about $51, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Underwear stores?
The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (54%), Facebook (41%), TikTok (19%).
Social media adoption is strong at 58%, and 16% of stores run Meta ad campaigns. That's 8 percentage points below the Shopify average of 66%.