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Topic
Updated Apr 27, 2026
Shopify

2,047 Shopify Unique gifts Stores: Stats & Market Data (2026)

2,047 active Shopify stores fall into the Unique gifts segment, with 359 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Arts & Entertainment. 69% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

69%
Social media
8%
Meta ads
51%
Contact info
Total Stores
2,047
Active Shopify stores
New (30d)
359
Newly added in the last 30 days
Avg. Products
622
Among 2,010 stores with catalog data
Avg. Price
$51
Among 1,984 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

352 176 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

359 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 180 · 9%
10-49 490 · 24%
50-199 610 · 30%
200-999 514 · 26%
1k-4.9k 170 · 8%
5k+ 46 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
66% coverage
Home & Garden
22% coverage
Arts & Entertainment
14% coverage
Apparel & Accessories
13% coverage
Jewelry & Watches
11% coverage
Toys & Games
5% coverage
Books & Literature
2% coverage
Baby & Kids
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 622 products per store. That's larger than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 895 · 45%
$25-$49 694 · 35%
$50-$99 253 · 13%
$100-$199 93 · 5%
$200-$499 36 · 2%
$500+ 13 · 1%
Store currencies
USD 1,129 EUR 297 GBP 194 AUD 92 CAD 70 INR 70 NZD 25 SGD 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (62%), Facebook (53%), TikTok (20%).

Instagram
62%
Facebook
53%
TikTok
20%
Pinterest
13%
YouTube
12%
Twitter / X
9%
LinkedIn
2%

Social media adoption is strong at 69%, and 8% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
35%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Craft, Debut.

Dawn 28% Craft 6% Debut 6% Horizon 4% Studio 3% Spotlight 3% Sense 2% Minimal 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

291 products $47 avg 15 ads
Apparel & Accessories personalized gifts custom accessories
27 products $97 avg 11 ads
Celebrations & Gifts personalized gifts custom gifts UpPromote Affiliate Marketing Loox ‑ Product Reviews App
710 products $58 avg 7 ads
Celebrations & Gifts custom gifts personalized gifts Loox ‑ Product Reviews App
404 products $42 avg 3 ads
Jewelry & Watches irish jewelry handmade jewelry
108 products $45 avg 6 ads
Celebrations & Gifts Home & Garden unique gifts handmade glassware Affiliatly Affiliate Marketing
140 products $16 avg 1 ads
Home & Garden Celebrations & Gifts Toys & Games unique gifts kitchen decor AfterShip Page Builder
129 products $22 avg 4 ads
Celebrations & Gifts custom gifts personalized mugs
394 products $20 avg 1 ads
Celebrations & Gifts custom gifts personalized accessories
340 products $35 avg 1 ads
Animals & Pet Supplies Celebrations & Gifts pet supplies gift shop
282 products $19 avg 37 ads
Home & Garden home decor decorative items UpPromote Affiliate Marketing Infinite Product Options
377 products $81 avg 3 ads
Apparel & Accessories Arts & Entertainment handmade jewelry home decor Lucky Orange Heatmaps & Replay
479 products $35 avg 9 ads
Apparel & Accessories graphic tees unique gifts

Want the full dataset?

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FAQ

How many Shopify Unique gifts stores are there?

We currently track 2,047 active Shopify stores in the Unique gifts segment.

Are Shopify Unique gifts stores growing?

Yes. In the last 30 days, 359 new stores were indexed in the Unique gifts segment, showing a 18% monthly growth rate.

What is the average product price in Shopify Unique gifts stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at Under $25.

What apps are most popular for Shopify Unique gifts stores?

The top apps are Printful: Print on Demand, Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.