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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

704 Wix Baby Clothing Stores: Stats & Market Data (2026)

704 active Wix stores fall into the Baby Clothing segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Celebrations & Gifts. 83% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

83%
Social media
1%
Meta ads
97%
Contact info
Total Stores
704
Active Wix stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
185
Among 649 stores with catalog data
Avg. Price
$40
Among 520 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

40 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 115 · 18%
10-49 207 · 32%
50-199 184 · 28%
200-999 119 · 18%
1k-4.9k 23 · 4%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
7% coverage
Celebrations & Gifts
4% coverage
Home & Garden
4% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
2% coverage
Food & Beverages
1% coverage
Books & Literature
1% coverage
Health
1% coverage
Toys & Games
1% coverage
Wedding
1% coverage
Education & Courses 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 185 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 246 · 47%
$25-$49 196 · 38%
$50-$99 54 · 10%
$100-$199 13 · 2%
$200-$499 7 · 1%
$500+ 4 · 1%
Store currencies
USD 192 EUR 155 GBP 86 CAD 30 BRL 27 INR 25 TRY 25 AUD 23

Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (75%), Facebook (62%), TikTok (11%).

Instagram
75%
Facebook
62%
TikTok
11%
Pinterest
9%
YouTube
7%
Twitter / X
5%
LinkedIn
4%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 1% run Meta ads. That's 6 percentage points above the Wix average of 77%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (2%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
2%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,073 products $19 avg 1 ads
Baby & Kids baby clothes toddler clothing
16 products $61 avg
Baby & Kids personalized baby clothes handmade kids wear
6 products $15 avg
Baby & Kids baby products children's clothing
129 products $9 avg
Baby & Kids disney baby clothes zara baby bodysuits
28 products $5 avg
Baby & Kids infant wear newborn apparel
42 products $36 avg
Baby & Kids Celebrations & Gifts personalized baby gifts handmade baby clothes
444 products $2 avg
Baby & Kids baby bib set infant accessories
63 products $37 avg
Baby & Kids organic baby products newborn gift set
96 products $28 avg
Baby & Kids baby products newborn essentials
10 products $240 avg
Baby & Kids handmade baby clothes christening gowns
14 products $8 avg
Baby & Kids baby kids

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FAQ

How many Wix Baby Clothing stores are there?

We currently track 704 active Wix stores in the Baby Clothing segment.

Are Wix Baby Clothing stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Baby Clothing segment, showing a 6% monthly growth rate.

What is the average product price in Wix Baby Clothing stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.