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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

706 Wix Educational Toys Stores: Stats & Market Data (2026)

706 active Wix stores fall into the Educational Toys segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Education & Courses, Baby & Kids. 80% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

80%
Social media
3%
Meta ads
97%
Contact info
Total Stores
706
Active Wix stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
109
Among 671 stores with catalog data
Avg. Price
$88
Among 452 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

31 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 229 · 34%
10-49 243 · 36%
50-199 133 · 20%
200-999 51 · 8%
1k-4.9k 15 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Education & Courses
8% coverage
Baby & Kids
6% coverage
Books & Literature
6% coverage
Celebrations & Gifts
5% coverage
Arts & Entertainment
5% coverage
Home & Garden
3% coverage
Apparel & Accessories
2% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Office Supplies 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 109 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 227 · 50%
$25-$49 125 · 28%
$50-$99 61 · 13%
$100-$199 22 · 5%
$200-$499 7 · 2%
$500+ 10 · 2%
Store currencies
USD 301 EUR 92 GBP 68 AUD 45 CAD 26 INR 21 TRY 18 BRL 17

Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (69%), Facebook (63%), YouTube (17%).

Instagram
69%
Facebook
63%
YouTube
17%
TikTok
15%
Twitter / X
12%
LinkedIn
9%
Pinterest
7%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (3%), Google Tag Manager (2%).

Google Analytics
3%
Facebook Pixel
3%
Google Tag Manager
2%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $12 avg 16 ads
Toys & Games Education & Courses slime workshops uk slime making classes
11 products $53 avg 1 ads
Sporting Goods Toys & Games youth sports camp summer camp activities
98 products $19 avg
Toys & Games sensory toys chew necklaces
100 products $56 avg
Toys & Games Arts & Entertainment ecological toys upcycling
116 products $26 avg
Toys & Games wooden toys children gifts
30 products $10 avg
Toys & Games sensory playdough essential oils
98 products $14 avg
Toys & Games children sensory toys kids sensory kits
17 products $9 avg
Toys & Games strategy games brain teasers
73 products $273 avg
Toys & Games lego store lego shop
6 products $30 avg
Toys & Games paquetería y envíos juguetes en ecuador
39 products $25 avg
Toys & Games Books & Literature neurodivergent kids
68 products $39 avg
Toys & Games handmade toys kenyan toys

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FAQ

How many Wix Educational Toys stores are there?

We currently track 706 active Wix stores in the Educational Toys segment.

Are Wix Educational Toys stores growing?

Yes. In the last 30 days, 31 new stores were indexed in the Educational Toys segment, showing a 4% monthly growth rate.

What is the average product price in Wix Educational Toys stores?

Among stores with pricing data, the average listed price is about $88, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.