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Wix country analytics
Country
Updated May 18, 2026
Wix

238 Wix Stores in Nigeria: Stats & Trends (2026)

We track 238 active Wix stores in Nigeria, with 58 newly added in the last 30 days (24% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 74% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

74%
Social media
0%
Meta ads
76%
Contact info
Total Stores
238
Active Wix stores
New (30d)
58
Newly added in the last 30 days
Avg. Products
125
Among 237 stores with catalog data
Avg. Price
$575
Among 144 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

34 17 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

58 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 79 · 33%
10-49 92 · 39%
50-199 35 · 15%
200-999 22 · 9%
1k-4.9k 9 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
17% coverage
Home & Garden
13% coverage
Beauty & Cosmetics
7% coverage
Food & Beverages
7% coverage
Arts & Entertainment
6% coverage
Health
6% coverage
Business & Industrial
5% coverage
Electronics
5% coverage
Education & Courses
5% coverage
Hardware
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 125 because some stores carry much larger inventories. That's larger than the Wix average of 78. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 70 · 49%
$25-$49 22 · 15%
$50-$99 14 · 10%
$100-$199 15 · 10%
$200-$499 10 · 7%
$500+ 13 · 9%
Store currencies
NGN 205 USD 22 GBP 3 CAD 2 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $575 because some stores price much higher, pulling it up. That's above the Wix average of $366.

Social media platforms

Instagram (66%), Facebook (37%), Twitter / X (25%).

Instagram
66%
Facebook
37%
Twitter / X
25%
LinkedIn
21%
TikTok
20%
YouTube
19%
Pinterest
5%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 0% run Meta ads. That's 6 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (3%), Google Ads (1%).

Google Analytics
3%
Facebook Pixel
3%
Google Ads
1%
Google Tag Manager
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

25 products $75 avg 6 ads
Beauty & Cosmetics perfume designer inspired perfume
10 products $34 avg
Adult sea moss gel wildcrafted sea moss
15 products $27 avg
Hardware household items kitchen products
52 products $192 avg
Electronics Food & Beverages solar energy renewable energy
210 products $541 avg
Electronics mobile phones computers
783 products $62 avg
Food & Beverages liquor store nigeria alcohol online
969 products $507 avg
Arts & Entertainment musical equipment music store
398 products $13 avg
Education & Courses Books & Literature business education business books
2,796 products $5 avg
Baby & Kids baby shopping mother and baby
337 products $1 avg
Arts & Entertainment Beauty & Cosmetics General Merchandise resin crafts lipgloss tubes
36 products $49 avg
Health whey protein weight gainer

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FAQ

How many Wix stores are in Nigeria?

Our database tracks 238 active Wix stores in Nigeria.

How fast is the Nigeria Wix market growing?

In the past 30 days, 58 new Wix stores were indexed in Nigeria, reflecting a 24% monthly growth rate.

What is the average catalog size for Nigeria Wix stores?

Among Wix stores in Nigeria with catalog data, the average is about 125 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.