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Wix country analytics
Country
Updated July 13, 2026
Wix

347 Wix Stores in Nigeria: Stats & Trends (2026)

We track 347 active Wix stores in Nigeria, with 76 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 68% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
77%
Contact info
Total Stores
347
Active Wix stores
New (30d)
76
Newly added in the last 30 days
Avg. Products
110
Among 324 stores with catalog data
Avg. Price
$182
Among 184 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

75 37 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

76 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 116 · 36%
10-49 130 · 40%
50-199 42 · 13%
200-999 28 · 9%
1k-4.9k 8 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
11% coverage
Home & Garden
6% coverage
Beauty & Cosmetics
6% coverage
Food & Beverages
5% coverage
Electronics
4% coverage
Business & Industrial
3% coverage
Arts & Entertainment
3% coverage
Education & Courses
3% coverage
Health
3% coverage
Hardware
2% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 110 because some stores carry much larger inventories. That's larger than the Wix average of 67. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 91 · 49%
$25-$49 27 · 15%
$50-$99 18 · 10%
$100-$199 18 · 10%
$200-$499 15 · 8%
$500+ 15 · 8%
Store currencies
NGN 304 USD 27 CAD 3 EUR 2 GBP 2 SGD 2 ILS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $182 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (58%), Facebook (33%), Twitter / X (22%).

Instagram
58%
Facebook
33%
Twitter / X
22%
LinkedIn
18%
TikTok
16%
YouTube
13%
Pinterest
5%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 9 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (4%), Google Ads (1%), Facebook Pixel (1%).

Google Analytics
4%
Google Ads
1%
Facebook Pixel
1%
Google Tag Manager
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

27 products $86 avg 3 ads
Beauty & Cosmetics Fragrance
10 products $9 avg
Beauty & Cosmetics Skincare Haircare
12 products
Business & Industrial
36 products $9 avg
Apparel & Accessories
398 products $13 avg
Education & Courses Books & Literature
80 products $393 avg
Apparel & Accessories Fashion Accessories
9 products $34 avg 1 ads
Adult Supplements Wellness
63 products $361 avg
Electronics
206 products $452 avg
Electronics Phone Accessories
25 products $8 avg
Beauty & Cosmetics Beauty Products
32 products $60 avg
Home & Garden Home Decor Candles
320 products $72 avg
Beauty & Cosmetics

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FAQ

How many Wix stores are in Nigeria?

Our database tracks 347 active Wix stores in Nigeria.

How fast is the Nigeria Wix market growing?

In the past 30 days, 76 new Wix stores were indexed in Nigeria, reflecting a 22% monthly growth rate.

What is the average catalog size for Nigeria Wix stores?

Among Wix stores in Nigeria with catalog data, the average is about 110 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.