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Wix country analytics
Country
Updated Apr 27, 2026
Wix

215 Wix Stores in Nigeria: Stats & Trends (2026)

We track 215 active Wix stores in Nigeria, with 22 newly added in the last 30 days (10% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 73% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

73%
Social media
0%
Meta ads
76%
Contact info
Total Stores
215
Active Wix stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
128
Among 211 stores with catalog data
Avg. Price
$612
Among 131 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

22 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

22 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 71 · 34%
10-49 80 · 38%
50-199 32 · 15%
200-999 20 · 9%
1k-4.9k 8 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Home & Garden
14% coverage
Beauty & Cosmetics
10% coverage
Food & Beverages
8% coverage
Health
7% coverage
Arts & Entertainment
6% coverage
Education & Courses
6% coverage
Business & Industrial
5% coverage
Electronics
5% coverage
Books & Literature
3% coverage
Hardware
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 128 because some stores carry much larger inventories. That's larger than the Wix average of 78. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 68 · 52%
$25-$49 19 · 15%
$50-$99 11 · 8%
$100-$199 15 · 11%
$200-$499 8 · 6%
$500+ 10 · 8%
Store currencies
NGN 190 USD 21 GBP 3 CAD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $612 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Instagram (66%), Facebook (37%), Twitter / X (25%).

Instagram
66%
Facebook
37%
Twitter / X
25%
TikTok
20%
YouTube
20%
LinkedIn
20%
Pinterest
6%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Facebook Pixel (3%), Google Ads (2%).

Google Analytics
4%
Facebook Pixel
3%
Google Ads
2%
Google Tag Manager
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

10 products $171 avg
Health herbal remedies natural health
31 products $141 avg
Apparel & Accessories evening wear ready-to-wear
8 products $8 avg
Arts & Entertainment afrobeats music collective
10 products $10 avg
Beauty & Cosmetics natural skincare shea butter products
44 products $7 avg
Apparel & Accessories period panties disposable panties
1,059 products $151 avg
Beauty & Cosmetics designer perfumes fragrance store
41 products $88 avg
Apparel & Accessories fashion clothing online men's wear
52 products $194 avg
Electronics Food & Beverages solar energy renewable energy
21 products $3 avg
Food & Beverages juice cleanses cold-pressed juice
31 products $48 avg
Arts & Entertainment fabric store lekki fabrics
7 products $5 avg
Books & Literature Toys & Games Apparel & Accessories christian books bible-themed games

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FAQ

How many Wix stores are in Nigeria?

Our database tracks 215 active Wix stores in Nigeria.

How fast is the Nigeria Wix market growing?

In the past 30 days, 22 new Wix stores were indexed in Nigeria, reflecting a 10% monthly growth rate.

What is the average catalog size for Nigeria Wix stores?

Among Wix stores in Nigeria with catalog data, the average is about 128 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.