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Wix country analytics
Country
Updated Apr 6, 2026
Wix

82.9K Wix Stores in United States: Stats & Trends (2026)

We track 82,905 active Wix stores in United States, with 3,006 newly added in the last 30 days (4% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
98%
Contact info
Total Stores
82,905
Active Wix stores
New (30d)
3,006
Newly added in the last 30 days
Avg. Products
76
Among 75,638 stores with catalog data
Avg. Price
$298
Among 46,820 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,031 1,515 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3,006 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28,176 · 37%
10-49 31,804 · 42%
50-199 10,807 · 14%
200-999 4,055 · 5%
1k-4.9k 728 · 1%
5k+ 68 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
15% coverage
Home & Garden
12% coverage
Apparel & Accessories
12% coverage
Food & Beverages
8% coverage
Beauty & Cosmetics
7% coverage
Health
5% coverage
Education & Courses
5% coverage
Celebrations & Gifts
4% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 76 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16,410 · 35%
$25-$49 11,948 · 26%
$50-$99 8,244 · 18%
$100-$199 3,673 · 8%
$200-$499 3,079 · 7%
$500+ 3,466 · 7%
Store currencies
USD 82,323 EUR 97 CAD 50 GBP 50 MXN 26 AUD 19 BRL 19 INR 17

Among stores with pricing data, the most common price range is Under $25. The average is higher at $298 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (64%), Facebook (60%), YouTube (18%).

Instagram
64%
Facebook
60%
YouTube
18%
Twitter / X
13%
TikTok
12%
LinkedIn
11%
Pinterest
7%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

4,114 products $2502 avg 3 ads
Arts & Entertainment Home & Garden sewing machine embroidery machine
Home | Justify United States
12 products $33 avg 11 ads
Apparel & Accessories Home & Garden unisex-clothing everyday-wear
10 products $22 avg 1 ads
Food & Beverages coffee store arabica beans
6 products $172 avg 1 ads
Arts & Entertainment theater live-music
63 products $30 avg 1 ads
Education & Courses school education
251 products $28 avg 3 ads
Apparel & Accessories western wear jackets women western clothing
42 products $24 avg 1 ads
Books & Literature manga books digital manga
1,775 products $476 avg 1 ads
Vehicles & Parts auto-parts vehicle accessories
145 products $12 avg 1 ads
Beauty & Cosmetics body care nourishing products

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FAQ

How many Wix stores are in United States?

Our database tracks 82,905 active Wix stores in United States.

How fast is the United States Wix market growing?

In the past 30 days, 3,006 new Wix stores were indexed in United States, reflecting a 4% monthly growth rate.

What is the average catalog size for United States Wix stores?

Among Wix stores in United States with catalog data, the average is about 76 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.