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Topic
Updated Apr 6, 2026
Wix

187 Wix Educational toys Stores: Stats & Market Data (2026)

187 active Wix stores fall into the Educational toys segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Education & Courses, Baby & Kids. 80% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

80%
Social media
3%
Meta ads
96%
Contact info
Total Stores
187
Active Wix stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
140
Among 179 stores with catalog data
Avg. Price
$32
Among 130 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 55 · 31%
10-49 57 · 32%
50-199 42 · 23%
200-999 22 · 12%
1k-4.9k 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
71% coverage
Education & Courses
19% coverage
Baby & Kids
17% coverage
Arts & Entertainment
7% coverage
Books & Literature
6% coverage
Home & Garden
4% coverage
Apparel & Accessories
3% coverage
Celebrations & Gifts
2% coverage
Electronics
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 140 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, Türkiye, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 71 · 55%
$25-$49 34 · 26%
$50-$99 22 · 17%
$100-$199 2 · 2%
$200-$499 1 · 1%
Store currencies
USD 64 EUR 25 AUD 17 TRY 13 BRL 10 MXN 9 GBP 8 INR 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $32 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (70%), Facebook (61%), YouTube (19%).

Instagram
70%
Facebook
61%
YouTube
19%
TikTok
13%
Twitter / X
12%
LinkedIn
11%
Pinterest
10%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Facebook Pixel (3%), Google Tag Manager (3%).

Google Analytics
4%
Facebook Pixel
3%
Google Tag Manager
3%
Google Ads
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

217 products $5 avg 2 ads
Animals & Pet Supplies Celebrations & Gifts Toys & Games dog treats cat toys
107 products $25 avg
Baby & Kids educational toys learning games
17 products $9 avg
Toys & Games strategy games brain teasers
68 products $39 avg
Toys & Games handmade toys kenyan toys
17 products $64 avg 2 ads
Toys & Games Education & Courses educational toys eco-friendly kids toys
222 products $6 avg
Arts & Entertainment Toys & Games craft supplies educational toys
200 products $19 avg
Education & Courses educational toys games and puzzles
67 products $18 avg
Toys & Games educational toys craft kits
24 products $4 avg
Toys & Games educational toys children toys
6 products $97 avg
Home & Garden montessori furniture educational toys
51 products $10 avg
Toys & Games magic toys educational toys
360 products $25 avg
Toys & Games educational toys kids toys

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FAQ

How many Wix Educational toys stores are there?

We currently track 187 active Wix stores in the Educational toys segment.

Are Wix Educational toys stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Educational toys segment, showing a 3% monthly growth rate.

What is the average product price in Wix Educational toys stores?

Among stores with pricing data, the average listed price is about $32, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.