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Wix topic analytics
Topic
Updated May 25, 2026
Wix

45 Wix Novelty items Stores: Stats & Market Data (2026)

45 active Wix stores fall into the Novelty items segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Apparel & Accessories. 73% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
78%
Contact info
Total Stores
45
Active Wix stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
115
Among 45 stores with catalog data
Avg. Price
$23
Among 31 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

6 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 17 · 38%
10-49 11 · 24%
50-199 10 · 22%
200-999 6 · 13%
1k-4.9k 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
49% coverage
Arts & Entertainment
18% coverage
Apparel & Accessories
16% coverage
Home & Garden
11% coverage
Toys & Games
9% coverage
General Merchandise
7% coverage
Adult
4% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 115 because some stores carry much larger inventories. That's larger than the Wix average of 75. The strongest country concentrations are United States, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 61%
$25-$49 10 · 32%
$50-$99 2 · 6%
Store currencies
USD 31 EUR 5 GBP 3 CAD 2 ARS 1 ILS 1 PEN 1 PHP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $23 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (62%), Facebook (51%), TikTok (11%).

Instagram
62%
Facebook
51%
TikTok
11%
Twitter / X
9%
YouTube
9%
LinkedIn
4%
Pinterest
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads. That's 9 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Facebook Pixel (2%).

Google Analytics
4%
Facebook Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

110 products $8 avg
Celebrations & Gifts personalized gifts novelty items
244 products $22 avg
Celebrations & Gifts funny gifts gag gifts
187 products $11 avg
Celebrations & Gifts light-up toys party supplies
12 products $56 avg
Celebrations & Gifts comedy gifts gag gifts
9 products $11 avg
Home & Garden keychains cinch bags
76 products $45 avg
Celebrations & Gifts fireworks party supplies
18 products $30 avg
Apparel & Accessories black women empowerment t-shirts
16 products
Celebrations & Gifts funny gifts gag gifts
23 products $23 avg
Arts & Entertainment gift shop artful gifts
61 products $18 avg
Celebrations & Gifts Toys & Games unique gifts funny gag gifts
467 products $16 avg
General Merchandise funny coffee mugs gifts
64 products $7 avg
General Merchandise gift shop novelty items

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FAQ

How many Wix Novelty items stores are there?

We currently track 45 active Wix stores in the Novelty items segment.

Are Wix Novelty items stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Novelty items segment, showing a 13% monthly growth rate.

What is the average product price in Wix Novelty items stores?

Among stores with pricing data, the average listed price is about $23, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.