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Topic
Updated June 1, 2026
WooCommerce

804 WooCommerce Cosmetic products Stores: Stats & Market Data (2026)

804 active WooCommerce stores fall into the Cosmetic products segment, with 378 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 51% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

51%
Social media
2%
Meta ads
60%
Contact info
Total Stores
804
Active WooCommerce stores
New (30d)
378
Newly added in the last 30 days
Avg. Products
2,136
Among 803 stores with catalog data
Avg. Price
$53
Among 700 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

305 152 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

378 new stores were added in the past 30 days — 47% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 51 · 6%
10-49 263 · 33%
50-199 239 · 30%
200-999 148 · 18%
1k-4.9k 54 · 7%
5k+ 48 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
94% coverage
Health
10% coverage
Apparel & Accessories
4% coverage
Food & Beverages
3% coverage
Home & Garden
2% coverage
Electronics
1% coverage
Arts & Entertainment
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Adult
0% coverage
Business & Industrial
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,136 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are Romania, Italy, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 350 · 50%
$25-$49 166 · 24%
$50-$99 116 · 17%
$100-$199 42 · 6%
$200-$499 20 · 3%
$500+ 6 · 1%
Store currencies
EUR 272 USD 129 IRT 39 RON 30 GBP 23 VND 20 INR 16 PLN 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (40%), Facebook (40%), YouTube (9%).

Instagram
40%
Facebook
40%
YouTube
9%
TikTok
8%
Twitter / X
5%
LinkedIn
5%
Pinterest
1%

Social media adoption is strong at 51%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (19%), Facebook Pixel (14%).

Google Analytics
25%
Google Tag Manager
19%
Facebook Pixel
14%
Google Ads
7%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

14 products $51 avg 13 ads
Beauty & Cosmetics personalized skincare cosmetic products
40 products $120 avg
Beauty & Cosmetics cosmetic products skin treatments
168 products $104 avg
Beauty & Cosmetics cosmetic products beauty devices
45 products $103 avg
Beauty & Cosmetics cosmetic products natural skincare
49 products $45 avg
Adult Jewelry & Watches body jewelry piercing supplies
114 products
Beauty & Cosmetics Health Business & Industrial cosmetic products pharmaceutical ingredients
739 products $4 avg
Beauty & Cosmetics face masks skin care products
6 products $53 avg
Beauty & Cosmetics cosmetic products beauty supplies
Mauri e Grossi Switzerland
14 products $317 avg
Beauty & Cosmetics Electronics Business & Industrial cosmetic products robotics technology
16 products $65 avg
Beauty & Cosmetics gifts cosmetic products
Relife Hong Kong
10 products $85 avg
Beauty & Cosmetics hair growth serum deep cleansing
754 products $20 avg
Beauty & Cosmetics professional skincare cosmetic products

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FAQ

How many WooCommerce Cosmetic products stores are there?

We currently track 804 active WooCommerce stores in the Cosmetic products segment.

Are WooCommerce Cosmetic products stores growing?

Yes. In the last 30 days, 378 new stores were indexed in the Cosmetic products segment, showing a 47% monthly growth rate.

What is the average product price in WooCommerce Cosmetic products stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.