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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

208 WooCommerce Digital tools Stores: Stats & Market Data (2026)

208 active WooCommerce stores fall into the Digital tools segment, with 43 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Electronics. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
59%
Contact info
Total Stores
208
Active WooCommerce stores
New (30d)
43
Newly added in the last 30 days
Avg. Products
106
Among 208 stores with catalog data
Avg. Price
$200
Among 197 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

43 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 83 · 40%
10-49 85 · 41%
50-199 30 · 14%
200-999 7 · 3%
1k-4.9k 2 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
81% coverage
Education & Courses
16% coverage
Electronics
5% coverage
Business & Industrial
4% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Apparel & Accessories
1% coverage
Hardware
0% coverage
Sporting Goods
0% coverage
Travel
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 106 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are India, Bangladesh, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 101 · 51%
$25-$49 36 · 18%
$50-$99 24 · 12%
$100-$199 13 · 7%
$200-$499 9 · 5%
$500+ 14 · 7%
Store currencies
USD 69 INR 34 EUR 29 BDT 20 VND 8 BRL 5 GBP 4 IDR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $200 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (34%), Instagram (19%), YouTube (16%).

Facebook
34%
Instagram
19%
YouTube
16%
LinkedIn
12%
Twitter / X
10%
TikTok
7%
Pinterest
3%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (25%), Facebook Pixel (15%), Google Tag Manager (13%).

Google Analytics
25%
Facebook Pixel
15%
Google Tag Manager
13%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

14 products $695 avg
Education & Courses leadership coaching team development
8 products $32 avg
Software digital tools software solutions
55 products $6 avg
Software software licenses digital tools
6 products $357 avg
Education & Courses figma courses online learning
40 products $65 avg
Software digital tools software downloads
16 products $9 avg
Software Education & Courses software licenses online learning
5 products $495 avg
Software software applications
14 products $50 avg
Software ai automation digital tools
61 products $4 avg
Software digital tools webmaster resources
14 products $198 avg
Software it software online services
8 products $19 avg
Software business templates digital tools
35 products $37 avg
Electronics software digital tools

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FAQ

How many WooCommerce Digital tools stores are there?

We currently track 208 active WooCommerce stores in the Digital tools segment.

Are WooCommerce Digital tools stores growing?

Yes. In the last 30 days, 43 new stores were indexed in the Digital tools segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Digital tools stores?

Among stores with pricing data, the average listed price is about $200, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.