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Topic
Updated May 18, 2026
WooCommerce

190 WooCommerce Fragrance oils Stores: Stats & Market Data (2026)

190 active WooCommerce stores fall into the Fragrance oils segment, with 85 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Arts & Entertainment. 50% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

50%
Social media
3%
Meta ads
62%
Contact info
Total Stores
190
Active WooCommerce stores
New (30d)
85
Newly added in the last 30 days
Avg. Products
1,125
Among 190 stores with catalog data
Avg. Price
$296
Among 181 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

51 25 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

85 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 5%
10-49 44 · 23%
50-199 64 · 34%
200-999 59 · 31%
1k-4.9k 7 · 4%
5k+ 6 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
53% coverage
Home & Garden
47% coverage
Arts & Entertainment
8% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Food & Beverages
2% coverage
Smoking & Vaping
1% coverage
Business & Industrial
1% coverage
General Merchandise
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,125 products per store. That's smaller than the WooCommerce average of 1,389. The strongest country concentrations are United Kingdom, India, South Africa.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 142 · 78%
$25-$49 26 · 14%
$50-$99 7 · 4%
$100-$199 4 · 2%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 56 EUR 26 GBP 18 INR 12 ZAR 8 AED 7 BDT 5 PHP 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $296 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (42%), Facebook (38%), TikTok (11%).

Instagram
42%
Facebook
38%
TikTok
11%
Twitter / X
11%
YouTube
10%
LinkedIn
6%
Pinterest
4%

Social media adoption is strong at 50%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (17%), Facebook Pixel (14%).

Google Analytics
26%
Google Tag Manager
17%
Facebook Pixel
14%
Google Ads
10%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

43 products $68 avg 1 ads
Home & Garden fragrance oils scent machines
Home - Smell & Smile United Arab Emirates
96 products $31 avg 2 ads
Home & Garden fragrance oils reed diffusers
58 products $26 avg
Home & Garden aroma diffuser home scents
140 products $15 avg
Home & Garden home fragrance scent solutions
14 products $1 avg
Home & Garden essential oils natural candles
621 products $4 avg
Beauty & Cosmetics perfume fragrance oils
437 products $33 avg
Beauty & Cosmetics fragrance oils candle supplies
2,979 products $9 avg
Home & Garden fragrance oils home fragrances
250 products $7 avg
Home & Garden scented cubes fragrance oils
378 products $19 avg
Home & Garden Celebrations & Gifts soap making supplies fragrance oils
43 products $68 avg
Home & Garden fragrance oils scent machines
42 products $9 avg
Beauty & Cosmetics natural soaps body butter

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FAQ

How many WooCommerce Fragrance oils stores are there?

We currently track 190 active WooCommerce stores in the Fragrance oils segment.

Are WooCommerce Fragrance oils stores growing?

Yes. In the last 30 days, 85 new stores were indexed in the Fragrance oils segment, showing a 45% monthly growth rate.

What is the average product price in WooCommerce Fragrance oils stores?

Among stores with pricing data, the average listed price is about $296, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.