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Topic
Updated June 8, 2026
WooCommerce

239 WooCommerce Fragrance oils Stores: Stats & Market Data (2026)

239 active WooCommerce stores fall into the Fragrance oils segment, with 73 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Arts & Entertainment. 47% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

47%
Social media
2%
Meta ads
58%
Contact info
Total Stores
239
Active WooCommerce stores
New (30d)
73
Newly added in the last 30 days
Avg. Products
1,113
Among 239 stores with catalog data
Avg. Price
$247
Among 225 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

82 41 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

73 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 4%
10-49 55 · 23%
50-199 84 · 35%
200-999 68 · 28%
1k-4.9k 14 · 6%
5k+ 8 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
52% coverage
Home & Garden
45% coverage
Arts & Entertainment
8% coverage
Health
5% coverage
Celebrations & Gifts
3% coverage
Food & Beverages
2% coverage
Business & Industrial
1% coverage
Smoking & Vaping
1% coverage
Books & Literature
0% coverage
General Merchandise
0% coverage
Jewelry & Watches
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,113 products per store. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are United Kingdom, India, South Africa.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 170 · 76%
$25-$49 36 · 16%
$50-$99 10 · 4%
$100-$199 5 · 2%
$200-$499 2 · 1%
$500+ 2 · 1%
Store currencies
USD 70 EUR 30 GBP 20 INR 13 AED 11 ZAR 11 BDT 5 BRL 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $247 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (40%), Facebook (37%), Twitter / X (11%).

Instagram
40%
Facebook
37%
Twitter / X
11%
YouTube
10%
TikTok
9%
LinkedIn
7%
Pinterest
5%

About 47% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (16%), Facebook Pixel (12%).

Google Analytics
26%
Google Tag Manager
16%
Facebook Pixel
12%
Google Ads
9%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

269 products $3 avg
Beauty & Cosmetics formulation ingredients soap making
246 products $10 avg 1 ads
Beauty & Cosmetics Health men's grooming skincare products
28 products $4 avg
Beauty & Cosmetics cosmetic products beauty supplies
38 products $54 avg
Beauty & Cosmetics Health Home & Garden aromatherapy color therapy
51 products $13 avg
Beauty & Cosmetics body splashes fragrance oils
2,996 products $11 avg
Home & Garden fragrance oils home fragrances
Essican Oils United Kingdom
215 products $5 avg
Beauty & Cosmetics Home & Garden natural oils fragrance oils
386 products $37 avg
Beauty & Cosmetics Home & Garden Health natural beauty products organic skincare
48 products $35 avg
Beauty & Cosmetics perfume samples aroma oils
257 products $44 avg
Home & Garden aroma diffuser fragrance oils
53 products $6 avg
Beauty & Cosmetics perfume cologne
1,229 products $5 avg
Beauty & Cosmetics diy cosmetic supplies soap-making

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FAQ

How many WooCommerce Fragrance oils stores are there?

We currently track 239 active WooCommerce stores in the Fragrance oils segment.

Are WooCommerce Fragrance oils stores growing?

Yes. In the last 30 days, 73 new stores were indexed in the Fragrance oils segment, showing a 31% monthly growth rate.

What is the average product price in WooCommerce Fragrance oils stores?

Among stores with pricing data, the average listed price is about $247, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.