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Topic
Updated May 18, 2026
WooCommerce

171 WooCommerce Home wellness Stores: Stats & Market Data (2026)

171 active WooCommerce stores fall into the Home wellness segment, with 47 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $500+ range. The leading categories are Home & Garden, Health, Beauty & Cosmetics. 54% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

54%
Social media
4%
Meta ads
65%
Contact info
Total Stores
171
Active WooCommerce stores
New (30d)
47
Newly added in the last 30 days
Avg. Products
952
Among 171 stores with catalog data
Avg. Price
$2,193
Among 150 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

27 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

47 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 50%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 28%
10-49 64 · 37%
50-199 40 · 23%
200-999 11 · 6%
1k-4.9k 5 · 3%
5k+ 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
74% coverage
Health
32% coverage
Beauty & Cosmetics
12% coverage
Electronics
1% coverage
Adult
1% coverage
Baby & Kids
1% coverage
Travel
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 952 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,393. The strongest country concentrations are Viet Nam, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 23%
$25-$49 23 · 15%
$50-$99 13 · 9%
$100-$199 10 · 7%
$200-$499 9 · 6%
$500+ 60 · 40%
Store currencies
USD 54 EUR 39 VND 13 CAD 12 GBP 10 INR 5 NOK 4 SGD 4

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $2,193. That's above the WooCommerce average of $424.

Social media platforms

Facebook (46%), Instagram (39%), YouTube (15%).

Facebook
46%
Instagram
39%
YouTube
15%
LinkedIn
6%
Twitter / X
6%
TikTok
4%
Pinterest
1%

Social media adoption is strong at 54%, and 4% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (26%), Facebook Pixel (15%).

Google Analytics
33%
Google Tag Manager
26%
Facebook Pixel
15%
Google Ads
12%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $6446 avg
Home & Garden spa hot tub
45 products $44 avg
Health massage devices healthcare equipment
6 products $3032 avg
Home & Garden massage chair relaxation
8 products $33 avg
Health vegan wellness club kickstarter e-book
1,120 products $228 avg
Home & Garden spa sauna
92 products $975 avg 8 ads
Health Home & Garden health store home wellness
419 products $1764 avg
Home & Garden hot tubs icelandic design
21 products $3963 avg
Home & Garden sauna ice baths
76 products $12 avg
Beauty & Cosmetics Home & Garden organic products therapeutic skincare
35 products $15 avg
Home & Garden heat packs home wellness
696 products $1266 avg
Health Home & Garden massage chair massage machine
46 products $431 avg
Health Home & Garden massage equipment health products

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FAQ

How many WooCommerce Home wellness stores are there?

We currently track 171 active WooCommerce stores in the Home wellness segment.

Are WooCommerce Home wellness stores growing?

Yes. In the last 30 days, 47 new stores were indexed in the Home wellness segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Home wellness stores?

Among stores with pricing data, the average listed price is about $2,193, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.