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Topic
Updated Apr 6, 2026
WooCommerce

627 WooCommerce Makeup products Stores: Stats & Market Data (2026)

627 active WooCommerce stores fall into the Makeup products segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 71% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

71%
Social media
5%
Meta ads
70%
Contact info
Total Stores
627
Active WooCommerce stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
839
Among 627 stores with catalog data
Avg. Price
$169
Among 586 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

37 18 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

35 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 64 · 10%
10-49 181 · 29%
50-199 160 · 26%
200-999 151 · 24%
1k-4.9k 55 · 9%
5k+ 16 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
3% coverage
Home & Garden
2% coverage
Electronics
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Health
1% coverage
Toys & Games
1% coverage
Office Supplies 3 Arts & Entertainment 2 Celebrations & Gifts 2 Adult 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 839 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 388 · 66%
$25-$49 117 · 20%
$50-$99 54 · 9%
$100-$199 13 · 2%
$200-$499 5 · 1%
$500+ 9 · 2%
Store currencies
USD 137 EUR 112 PKR 35 INR 30 BDT 27 COP 21 GBP 20 IRT 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $169 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (60%), Facebook (59%), TikTok (18%).

Instagram
60%
Facebook
59%
TikTok
18%
YouTube
13%
Twitter / X
9%
Pinterest
3%
LinkedIn
3%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 5% run Meta ads.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (23%), Google Tag Manager (19%).

Google Analytics
27%
Facebook Pixel
23%
Google Tag Manager
19%
Google Ads
8%
TikTok Pixel
6%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

223 products $24 avg 2 ads
Beauty & Cosmetics cosmetics perfume
209 products $1 avg 2 ads
Beauty & Cosmetics lip gloss skincare
Oria Botanica United Kingdom
108 products $21 avg 2 ads
Beauty & Cosmetics cosmetics skincare
2,831 products $13 avg 1 ads
Beauty & Cosmetics skincare products makeup products
74 products $5 avg 4 ads
Beauty & Cosmetics cosmetics store makeup products
101 products $23 avg
Beauty & Cosmetics professional makeup artist cosmetics store
34 products $40 avg
Beauty & Cosmetics skincare products makeup products
113 products $25 avg
Beauty & Cosmetics beauty store cosmetics shop
503 products $35 avg
Beauty & Cosmetics cosmetics beauty store
202 products $9 avg
Beauty & Cosmetics beauty store cosmetics shop
49 products $4 avg
Beauty & Cosmetics cosmetics makeup products
20 products $15 avg
Beauty & Cosmetics beauty store cosmetics shop

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FAQ

How many WooCommerce Makeup products stores are there?

We currently track 627 active WooCommerce stores in the Makeup products segment.

Are WooCommerce Makeup products stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Makeup products segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Makeup products stores?

Among stores with pricing data, the average listed price is about $169, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.