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Topic
Updated Apr 6, 2026
WooCommerce

306 WooCommerce Maternity Stores: Stats & Market Data (2026)

306 active WooCommerce stores fall into the Maternity segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Health. 87% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

87%
Social media
5%
Meta ads
75%
Contact info
Total Stores
306
Active WooCommerce stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
474
Among 303 stores with catalog data
Avg. Price
$68
Among 279 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

19 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 45 · 15%
10-49 108 · 36%
50-199 69 · 23%
200-999 51 · 17%
1k-4.9k 22 · 7%
5k+ 8 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
74% coverage
Apparel & Accessories
19% coverage
Health
8% coverage
Beauty & Cosmetics
7% coverage
Education & Courses
5% coverage
Celebrations & Gifts
4% coverage
Home & Garden
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Adult
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 474 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Poland, Brazil, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 128 · 46%
$25-$49 70 · 25%
$50-$99 36 · 13%
$100-$199 29 · 10%
$200-$499 10 · 4%
$500+ 6 · 2%
Store currencies
EUR 95 USD 42 PLN 15 BRL 14 BDT 9 VND 9 MXN 8 ILS 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $68 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (79%), Instagram (74%), YouTube (18%).

Facebook
79%
Instagram
74%
YouTube
18%
TikTok
17%
Twitter / X
8%
Pinterest
4%
LinkedIn
4%

Social media engagement is exceptionally high: 87% of stores maintain social profiles and 5% run Meta ads. That's 19 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (35%), Facebook Pixel (32%), Google Tag Manager (30%).

Google Analytics
35%
Facebook Pixel
32%
Google Tag Manager
30%
Google Ads
14%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,736 products $65 avg 1 ads
Baby & Kids baby-products childrens-store
17 products $32 avg 1 ads
Baby & Kids maternity baby-care
536 products $27 avg
Baby & Kids children maternity
399 products $52 avg
Baby & Kids baby products children
25 products $20 avg
Baby & Kids baby products children accessories
73 products $15 avg
Baby & Kids baby maternity
69 products $25 avg
Apparel & Accessories maternity kids
40 products $28 avg
Baby & Kids maternity nursery
230 products $23 avg
Baby & Kids baby products maternity
426 products $6 avg
Baby & Kids Beauty & Cosmetics baby products skincare
133 products $33 avg
Baby & Kids Apparel & Accessories maternity baby products

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FAQ

How many WooCommerce Maternity stores are there?

We currently track 306 active WooCommerce stores in the Maternity segment.

Are WooCommerce Maternity stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the Maternity segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Maternity stores?

Among stores with pricing data, the average listed price is about $68, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.