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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

370 WooCommerce Online course Stores: Stats & Market Data (2026)

370 active WooCommerce stores fall into the Online course segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Arts & Entertainment, Books & Literature. 59% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

59%
Social media
3%
Meta ads
57%
Contact info
Total Stores
370
Active WooCommerce stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
117
Among 370 stores with catalog data
Avg. Price
$273
Among 357 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

44 22 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

15 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 212 · 57%
10-49 125 · 34%
50-199 25 · 7%
200-999 5 · 1%
1k-4.9k 1 · 0%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
81% coverage
Arts & Entertainment
5% coverage
Books & Literature
5% coverage
Software
3% coverage
Health
3% coverage
Beauty & Cosmetics
2% coverage
Business & Industrial
2% coverage
Apparel & Accessories
2% coverage
Electronics
1% coverage
Adult
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 117 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,565. The strongest country concentrations are Poland, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 84 · 24%
$25-$49 51 · 14%
$50-$99 80 · 22%
$100-$199 61 · 17%
$200-$499 48 · 13%
$500+ 33 · 9%
Store currencies
USD 118 EUR 78 PLN 30 INR 22 GBP 20 BDT 9 AUD 8 CAD 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $273 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (48%), Instagram (42%), YouTube (26%).

Facebook
48%
Instagram
42%
YouTube
26%
Twitter / X
12%
LinkedIn
11%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 59%, and 3% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (23%), Google Tag Manager (22%).

Google Analytics
34%
Facebook Pixel
23%
Google Tag Manager
22%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

67 products $79 avg 11 ads
Education & Courses pet summit
11 products $748 avg 25 ads
Education & Courses cnc side hustle
73 products $83 avg
Education & Courses personal development coaching
415 products $1 avg
Education & Courses chassidus online course
12 products $1113 avg
Education & Courses financial modelling excel
6 products $30 avg
Education & Courses ielts online course
28 products $17 avg
Education & Courses ebook online course
37 products $140 avg
Electronics Hardware Education & Courses solar inverter pv connector
Home Viet Nam
6 products
Software javascript learning
42 products $139 avg
Education & Courses online course anti-aging
13 products $190 avg
Education & Courses human design online course

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FAQ

How many WooCommerce Online course stores are there?

We currently track 370 active WooCommerce stores in the Online course segment.

Are WooCommerce Online course stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Online course segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Online course stores?

Among stores with pricing data, the average listed price is about $273, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.