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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

363 WooCommerce Online course Stores: Stats & Market Data (2026)

363 active WooCommerce stores fall into the Online course segment, with 53 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Arts & Entertainment, Books & Literature. 58% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

58%
Social media
2%
Meta ads
56%
Contact info
Total Stores
363
Active WooCommerce stores
New (30d)
53
Newly added in the last 30 days
Avg. Products
118
Among 363 stores with catalog data
Avg. Price
$285
Among 351 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

44 22 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

53 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 211 · 58%
10-49 120 · 33%
50-199 24 · 7%
200-999 5 · 1%
1k-4.9k 1 · 0%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
82% coverage
Arts & Entertainment
4% coverage
Books & Literature
4% coverage
Software
3% coverage
Health
2% coverage
Beauty & Cosmetics
2% coverage
Business & Industrial
2% coverage
Apparel & Accessories
2% coverage
Electronics
1% coverage
Adult
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 118 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Poland, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 81 · 23%
$25-$49 49 · 14%
$50-$99 80 · 23%
$100-$199 65 · 19%
$200-$499 43 · 12%
$500+ 33 · 9%
Store currencies
USD 117 EUR 77 PLN 29 GBP 21 INR 21 BDT 9 CAD 8 AUD 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $285 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (45%), Instagram (42%), YouTube (25%).

Facebook
45%
Instagram
42%
YouTube
25%
Twitter / X
12%
LinkedIn
12%
TikTok
6%
Pinterest
2%

Social media adoption is strong at 58%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (33%), Facebook Pixel (23%), Google Tag Manager (23%).

Google Analytics
33%
Facebook Pixel
23%
Google Tag Manager
23%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

67 products $79 avg 10 ads
Education & Courses pet summit
35 products $19 avg 1 ads
Books & Literature Apparel & Accessories Education & Courses christian religion
40 products $28 avg
Education & Courses swimming training online course
23 products $5 avg
Education & Courses Software digital product online course
5 products $33 avg
Education & Courses online course martial arts
13 products $190 avg
Education & Courses human design online course
81 products $114 avg
Education & Courses pilates fitness
25 products $78 avg
Education & Courses Health anatomy trains gift certificate
58 products $141 avg
Beauty & Cosmetics Education & Courses color therapy online course
5 products $83 avg
Beauty & Cosmetics face fitness face massage
30 products $359 avg
Education & Courses 5 day plan feel fresh
389 products $5 avg
Education & Courses online course fieltro tutorial

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FAQ

How many WooCommerce Online course stores are there?

We currently track 363 active WooCommerce stores in the Online course segment.

Are WooCommerce Online course stores growing?

Yes. In the last 30 days, 53 new stores were indexed in the Online course segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Online course stores?

Among stores with pricing data, the average listed price is about $285, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.