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Topic
Updated Apr 27, 2026
WooCommerce

180 WooCommerce Pilates Stores: Stats & Market Data (2026)

180 active WooCommerce stores fall into the Pilates segment, with 27 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Arts & Entertainment. 77% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

77%
Social media
6%
Meta ads
69%
Contact info
Total Stores
180
Active WooCommerce stores
New (30d)
27
Newly added in the last 30 days
Avg. Products
112
Among 180 stores with catalog data
Avg. Price
$169
Among 176 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

27 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 69 · 38%
10-49 83 · 46%
50-199 19 · 11%
200-999 5 · 3%
1k-4.9k 3 · 2%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
39% coverage
Health
29% coverage
Arts & Entertainment
8% coverage
Apparel & Accessories
6% coverage
Sporting Goods
6% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 112 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are Australia, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 37 · 21%
$25-$49 40 · 23%
$50-$99 50 · 28%
$100-$199 19 · 11%
$200-$499 14 · 8%
$500+ 16 · 9%
Store currencies
EUR 61 USD 36 GBP 22 AUD 14 NZD 4 TRY 4 CAD 3 CLP 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $169. That's below the WooCommerce average of $420.

Social media platforms

Instagram (71%), Facebook (60%), YouTube (21%).

Instagram
71%
Facebook
60%
YouTube
21%
TikTok
9%
Twitter / X
9%
LinkedIn
7%
Pinterest
1%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 6% run Meta ads. That's 20 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (22%), Facebook Pixel (19%).

Google Analytics
35%
Google Tag Manager
22%
Facebook Pixel
19%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

49 products $69 avg 1 ads
Education & Courses pilates teacher training
61 products $91 avg 36 ads
Education & Courses Health pilates wellness
24 products $57 avg 1 ads
Health Education & Courses fitness pilates
30 products $69 avg
Apparel & Accessories yoga pilates
44 products $54 avg
45 products $70 avg 2 ads
Health pilates hiit
5 products $13 avg
Health Education & Courses pilates online classes
9 products $89 avg
Health yoga pilates
978 products $39 avg
Sporting Goods yoga fitness
11 products $85 avg
Health pilates rehabilitation

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FAQ

How many WooCommerce Pilates stores are there?

We currently track 180 active WooCommerce stores in the Pilates segment.

Are WooCommerce Pilates stores growing?

Yes. In the last 30 days, 27 new stores were indexed in the Pilates segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Pilates stores?

Among stores with pricing data, the average listed price is about $169, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.