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Topic
Updated Apr 27, 2026
WooCommerce

199 WooCommerce Workout Stores: Stats & Market Data (2026)

199 active WooCommerce stores fall into the Workout segment, with 30 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Health, Sporting Goods, Education & Courses. 60% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

60%
Social media
5%
Meta ads
61%
Contact info
Total Stores
199
Active WooCommerce stores
New (30d)
30
Newly added in the last 30 days
Avg. Products
83
Among 199 stores with catalog data
Avg. Price
$89
Among 188 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

30 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 116 · 58%
10-49 58 · 29%
50-199 19 · 10%
200-999 4 · 2%
1k-4.9k 1 · 1%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
24% coverage
Sporting Goods
23% coverage
Education & Courses
19% coverage
Apparel & Accessories
9% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
2% coverage
Food & Beverages
1% coverage
Furniture
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 83 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,092. The strongest country concentrations are India, United Kingdom, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 49 · 26%
$25-$49 45 · 24%
$50-$99 34 · 18%
$100-$199 49 · 26%
$200-$499 7 · 4%
$500+ 4 · 2%
Store currencies
USD 102 EUR 36 INR 12 CAD 6 GBP 4 BRL 3 HUF 3 MXN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (51%), Facebook (48%), YouTube (18%).

Instagram
51%
Facebook
48%
YouTube
18%
TikTok
9%
Twitter / X
8%
LinkedIn
5%
Pinterest
2%

Social media adoption is strong at 60%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
23%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
6%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $127 avg 1 ads
22 products $111 avg 1 ads
27 products $53 avg
Health Apparel & Accessories fitness gym
10 products $42 avg
10 products $438 avg
Health fitness health
27 products $54 avg
Sporting Goods fitness workout
153 products $24 avg
10 products $231 avg
Jewelry & Watches personal trainer fitness
26 products $33 avg 1 ads
Health Education & Courses fitness workout
92 products $8 avg
Sporting Goods gym fitness
6 products $30 avg
Education & Courses fitness workout
70 products $33 avg
Health Sporting Goods fitness nutrition

Want the full dataset?

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FAQ

How many WooCommerce Workout stores are there?

We currently track 199 active WooCommerce stores in the Workout segment.

Are WooCommerce Workout stores growing?

Yes. In the last 30 days, 30 new stores were indexed in the Workout segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Workout stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.