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Shopify subcategory analytics
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Updated Apr 6, 2026
Shopify

6,907 Shopify Educational Toys Stores: Stats & Market Data (2026)

6,907 active Shopify stores fall into the Educational Toys segment, with 572 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Home & Garden, Baby & Kids. 64% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

64%
Social media
15%
Meta ads
58%
Contact info
Total Stores
6,907
Active Shopify stores
New (30d)
572
Newly added in the last 30 days
Avg. Products
466
Among 6,773 stores with catalog data
Avg. Price
$67
Among 6,675 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

570 285 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

572 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,595 · 24%
10-49 1,960 · 29%
50-199 1,521 · 22%
200-999 1,080 · 16%
1k-4.9k 493 · 7%
5k+ 124 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Home & Garden
7% coverage
Baby & Kids
6% coverage
Education & Courses
5% coverage
Books & Literature
5% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Apparel & Accessories
3% coverage
Electronics
2% coverage
Beauty & Cosmetics
2% coverage
Health
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 466 because some stores carry much larger inventories. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,099 · 46%
$25-$49 2,211 · 33%
$50-$99 865 · 13%
$100-$199 291 · 4%
$200-$499 136 · 2%
$500+ 73 · 1%
Store currencies
USD 2,670 EUR 1,009 AUD 487 INR 476 GBP 469 CAD 278 PKR 154 NZD 93

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (58%), Facebook (50%), YouTube (19%).

Instagram
58%
Facebook
50%
YouTube
19%
TikTok
18%
Pinterest
9%
Twitter / X
8%
LinkedIn
3%

Social media adoption is strong at 64%, and 15% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
36%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 6% Debut 5% Shrine Pro 4% Sense 3% Refresh 3% Boost 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

70 products $30 avg 5 ads
Toys & Games educational toys wooden toys
119 products $18 avg 6 ads
Toys & Games wooden toys children's toys
55 products $17 avg 70 ads
Toys & Games Arts & Entertainment educational toys kids gifts ShareASale
Dollvo India
40 products $7 avg 1 ads
Toys & Games kids toys puzzles for children
125 products $76 avg 47 ads
Toys & Games handmade open-ended UpPromote Affiliate Marketing
99 products $40 avg 3 ads
Toys & Games educational toys kids toys
754 products $20 avg 2 ads
Toys & Games Arts & Entertainment juguetes educativos juegos de mesa
312 products $35 avg 6 ads
Toys & Games Books & Literature Celebrations & Gifts children educational products emotional learning toys Privy ‑ Email, SMS & Pop Ups Seers Ai GDPR Cookie Banner
8 products $188 avg 5 ads
Toys & Games balance bikes wooden toys
400 products $2 avg 9 ads
Toys & Games learning toys bubble gun
327 products $15 avg 3 ads
Toys & Games kids toys baby toys
468 products $32 avg 1 ads
Toys & Games kids-toys baby-toys

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FAQ

How many Shopify Educational Toys stores are there?

We currently track 6,907 active Shopify stores in the Educational Toys segment.

Are Shopify Educational Toys stores growing?

Yes. In the last 30 days, 572 new stores were indexed in the Educational Toys segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Educational Toys stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational Toys stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.