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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

785 Shopify Baby apparel Stores: Stats & Market Data (2026)

785 active Shopify stores fall into the Baby apparel segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 73% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

73%
Social media
9%
Meta ads
50%
Contact info
Total Stores
785
Active Shopify stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
602
Among 772 stores with catalog data
Avg. Price
$33
Among 776 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

60 30 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

61 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 42 · 5%
10-49 175 · 23%
50-199 254 · 33%
200-999 190 · 25%
1k-4.9k 96 · 12%
5k+ 15 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
82% coverage
Apparel & Accessories
34% coverage
Home & Garden
1% coverage
Celebrations & Gifts
1% coverage
Toys & Games
1% coverage
Arts & Entertainment
1% coverage
Books & Literature 3 Beauty & Cosmetics 1 Jewelry & Watches 1

Among stores with catalog data, the 50-199 product range is most common. The average is 602 products per store. That's larger than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 311 · 40%
$25-$49 343 · 44%
$50-$99 105 · 14%
$100-$199 17 · 2%
Store currencies
USD 364 EUR 95 CAD 47 GBP 43 AUD 38 INR 38 PKR 20 BRL 16

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $33 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Infinite Product Options.

Social media platforms

Instagram (68%), Facebook (55%), TikTok (16%).

Instagram
68%
Facebook
55%
TikTok
16%
Pinterest
10%
YouTube
7%
Twitter / X
6%
LinkedIn
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 9% run Meta ads. That's 12 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
33%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 28% Debut 5% Horizon 4% Prestige 4% Impulse 3% Craft 3% Studio 3% Broadcast 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

420 products $17 avg 1 ads
Baby & Kids baby clothing toddler clothes SP Sales Pop up Social Proof
Kozy Club Australia
101 products $60 avg 2 ads
Baby & Kids children clothes baby apparel Bundler ‑ Product Bundles App Lucky Orange Heatmaps & Replay
1,380 products $28 avg 2 ads
Baby & Kids Apparel & Accessories organic baby clothes baby swaddles
72 products $45 avg 219 ads
Baby & Kids baby clothing baby apparel
590 products $37 avg 2 ads
Baby & Kids children's clothing baby apparel
22 products $9 avg 3 ads
Baby & Kids kids-clothing children's clothing
248 products $22 avg 2 ads
Baby & Kids Apparel & Accessories children's clothing baby apparel
62 products $24 avg 5 ads
Apparel & Accessories children clothing toddler wear
memorbyes United States
8 products $71 avg 1 ads
Apparel & Accessories baby clothes baby apparel
343 products $3 avg 37 ads
Baby & Kids newborn clothing baby apparel
My Forever Baby South Africa
21 products $92 avg 3 ads
Baby & Kids baby clothing store baby apparel
317 products $30 avg 3 ads
Baby & Kids baby apparel organic baby clothes

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FAQ

How many Shopify Baby apparel stores are there?

We currently track 785 active Shopify stores in the Baby apparel segment.

Are Shopify Baby apparel stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Baby apparel segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Baby apparel stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby apparel stores?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Infinite Product Options. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.