1,059 Shopify Cruelty-free Stores: Stats & Market Data (2026)
1,059 active Shopify stores fall into the Cruelty-free segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 84% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
40 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Jewelry & Watches 4 Arts & Entertainment 3 Books & Literature 3Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 131 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Privy ‑ Email, SMS & Pop Ups.
Marketing & analytics tools
Google Analytics (48%), Google Tag Manager (15%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Prestige.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Seal Subscriptions App
Ryviu: Product Reviews App
Seal Subscriptions App
Hextom: Quick Announcement Bar
Upsell.com ‑ ReConvert Upsell
Hextom: Countdown Timer Bar
Stamped Reviews & Loyalty
UpPromote Affiliate Marketing
ShareASale
Ultimate Sticky Add to Cart
Conversion Bear Trust Badges
Bundle & Upsell AI ‑ LimeSpot
Recharge Subscriptions App
Hulk Contact Form Builder
Bundle & Upsell AI ‑ LimeSpot
Loox: Product Reviews App & AI
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Start Free TrialFAQ
How many Shopify Cruelty-free stores are there?
We currently track 1,059 active Shopify stores in the Cruelty-free segment.
Are Shopify Cruelty-free stores growing?
Yes. In the last 30 days, 40 new stores were indexed in the Cruelty-free segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Cruelty-free stores?
Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.
What apps are most popular for Shopify Cruelty-free stores?
The top apps are Klaviyo: Email Marketing & SMS, Smile: Loyalty Program Rewards, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (82%), Facebook (66%), TikTok (36%).
Social media engagement is exceptionally high: 84% of stores maintain social profiles and 10% run Meta ads. That's 18 percentage points above the Shopify average of 66%.